Dangerous Products or Services
Last updated, May 2024

Principle

Our policies aim to prevent the promotion or advertisement of products that could either cause or imply violence or bodily harm. These policies are critical to maintaining a safe environment and a secure user experience on our platform.


Weapons, ammunition, and explosives

Policy

We do not allow ad content and landing pages to display or promote the use of dangerous weapons, ammunitions, or explosives in real life. This includes, but is not limited to guns, explosives, bombs, or other objects that may cause harm to individuals.


The following are examples of what is not allowed:

  • Blades, knives, or any such sharp objects

  • Explosives, flammables, or combustibles, including bombs and bomb-making supplies, flamethrowers, fireworks, or any other similar substances or devices

  • Guns, gun parts, and ammunition including paintball guns and BB guns

  • Batons, nunchucks, taser guns, pepper spray, or any self-defense weaponry

In some cases, the following may be allowed:

  • Knives used as utility tools, knives unrestricted by regulations: pencil sharpeners, knife utility tools, culinary knives

  • Toys: water guns, toys that do not look like real weapons

  • Depictions of weapons in TV dramas, films, and cartoon scenes

  • Weapons within video games


Country requirements:

  • Europe (all countries)

Ad topic

Details

Weapons, ammunitions, and explosives

The following must be targeted at an 18+ audience:

Ads promoting knives used as utility tools, knives unrestricted by regulations: pencil sharpeners, knife utility tools, culinary knives

  • Israel

Ad topic

Details

Weapons, ammunitions, and explosives

The following must be targeted at an 18+ audience:

Ads promoting knives used as utility tools, knives unrestricted by regulations: pencil sharpeners, knife utility tools, culinary knives


Police, military gear and equipment

Policy

We do not allow ad content and landing pages to display, promote, sell, solicit, or provide access to police or military gear and equipment.


The following are examples of what is not allowed:

  • Police or military uniforms, vests, handcuffs, batons, boots, or any such accessories, equipment, or supplies

  • Products designed with police or military elements that have been specifically authorized for police or military use

In some cases, the following may be allowed:

  • Products and devices designed for general use without special modification for police and military use, such as body cameras or body-worn videos


Tobacco and nicotine-related products

Policy

We do not allow ad content and landing pages to show, promote, or sell tobacco, nicotine, or related products.


The following are examples of what is not allowed:

  • Cigarettes, cigars, tobacco or nicotine, and related products, e-cigarettes, vape pens or vape oils and cartridges, or any other alternative to smoking or consumption of tobacco and nicotine.

  • Smoking paraphernalia, such as smoking pipes, rolling papers, filters, vaporizers,

    nicotine pouches, or any other device, equipment, smoking simulants, or apparatus designed for smoking or consumption of tobacco and nicotine

  • Promoting site, venue, or facility for smoking or consumption of tobacco and nicotine, including cigar bars, hookah lounges, or any other setting for similar purposes

In some cases, the following may be allowed:

  • Anti-smoking campaigns

  • Non-pharmaceutical products or non-medical services that assist in quitting smoking or ending tobacco and nicotine use

  • Products that are designed or promoted without the use of tobacco or nicotine, such as lighters without mention of tobacco or smoking, may be allowed with age restrictions

  • Infused products with fragrances, such as perfumes, candles, room sprays, or body lotion


Drugs

Policy

We do not allow ad content and landing pages to display, promote, sell, solicit, or provide access to illegal drugs, controlled drugs, prescription drug abuse, recreational drugs, drug paraphernalia, accessories, supplies, or their use.


The following are examples of what is not allowed:

  • Illegal drugs, controlled drugs, prescription drugs, and drugs for the purpose of recreation, homeopathy, enhancement, performance, and weight loss

  • Drug paraphernalia, accessories, or supplies

  • Unauthorized drugstores, pharmacies, or dispensaries

  • Depiction of drug use, drug abuse, or prescription drug abuse

  • Depiction of drug-related words, symbols, or images in visuals, audio, or any other form

In some cases, the following may be allowed if country requirements are met:

  • Canada

Ad topic

Details

Prescription drugs

Prescription drugs must be approved by the regional regulating authority.

Ad content and landing pages may not contain misleading or inaccurate claims and must be targeted at an 18+ audience.

  • United States

Ad topic

Details

Prescription drugs

Prescription drugs must be approved by the regional regulating authority.

Ad content and landing pages may not contain misleading or inaccurate claims and must be targeted at an 18+ audience.


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