Actor Policy

1. Overview

Advertisers take on a central role in ensuring the success of campaigns. This article equips advertisers with the tools to drive campaign success by outlining crucial rules and guidelines on our actor policy and by shedding light on the evaluation methods used to assess actor/advertiser behavior. Actor Policies cover any and all Actors, content, or behaviors that attempt to bypass, circumvent, or interfere with TikTok's policies or moderation processes and systems.

2. General information on our policies

To protect the integrity and authenticity of our community, we do not allow:

  1. Advertisers circumventing or interfering with TikTok's advertising systems and processes. This can include trying to bypass the established rules or mechanisms in place for advertising on TikTok, attempting to manipulate the system for personal gain, or engaging in behaviors that disrupt the platform's ad-related operations.

  2. Advertisers to promote content that aims to deceive or mislead users.

  3. Advertisers to exploit the TikTok advertising network, such as promoting high volumes of identical or similar content from one or multiple accounts and attempting to display multiple ads simultaneously.

  4. Advertisers to manipulate ad components to evade detection or enforcement actions.

  5. Advertisers must not feature the likeness of a public figure to mislead users into buying an inauthentic product.

3. Actor behavior evaluation methods

TikTok is committed to maintaining a safe and trustworthy advertising environment for our users and advertising partners. We value transparency and prioritize responsible advertising practices. To ensure the integrity of our platform, we reserve the right to evaluate and assess the behavior of advertisers using third-party information methods.