Advertiser Account Policy
Principle
As an advertiser, you play a central role in driving the success of your campaigns. This article provides essential tools and guidance to help you achieve campaign success by outlining key rules and guidelines within our Advertiser Account Policy and explains the evaluation methods used to assess advertiser behavior.
Our advertiser account policies take a broader approach by encompassing not only the content posted on the platform but also the actions and behaviors of our advertisers. These policies address any attempts to bypass, circumvent, or interfere with TikTok's policies, moderation processes, or systems. We adopt this comprehensive perspective, ensuring a holistic evaluation of advertisers' activities, to promote a secure and trustworthy advertising environment.
Platform manipulation
We do not allow advertisers to circumvent, evade, or interfere with our advertising systems and processes.
Examples of what is not allowed:
Bypassing moderation procedures
Manipulating the platform for personal gain
Engaging in actions that disrupt ad-related operations
Misleading business approach
We do not allow the promotion of any form of scam on our platforms.
Examples of what is not allowed:
Promoting content designed to deceive or mislead users
Presenting false information to promote job opportunities, products, or services
Advertising deceptive content encouraging users to engage in scams, including those that are executed outside of TikTok’s ecosystem
Deceptive identity
We do not allow any activities or attempts to mislead users into buying an inauthentic product.
To ensure that advertisers are authentic and well-intended, documents may be required to verify that the business or organization is eligible to advertise in TikTok. For more information, read our Acceptable Documents for Business Verification article.
Examples of what is not allowed:
Impersonating a public figure
Submitting falsified or inauthentic documents
Abusing TikTok for Business features, intending to deceive or misrepresent identities, credentials or affiliations
Financial integrity
Advertisers are required to use legitimate and approved payment methods for all advertising activities and comply with our payment policies to avoid potential account suspension.
Information security
To safeguard advertiser information and privacy, our advertiser account policies are designed to combat any attempts to steal accounts, extract user data, or install unauthorized malicious software. As an advertiser, you are required to uphold the highest standards of data security and privacy to maintain the integrity of the platform.
The unauthorized access or control of your ad account is not allowed as breaches can facilitate malicious activities, including the manipulation of sensitive information and unauthorized financial transactions.
In the event of a suspected account takeover, the compromised account will be temporarily suspended to mitigate potential harm to both advertisers and users, and the account will be securely restored to its rightful owner.
Violation review process
At TikTok, we are dedicated to maintaining a safe and trustworthy advertising environment for our users and advertising partners. Transparency and responsible advertising practices are core values that guide our platform's operations. To uphold the integrity of our ecosystem, we reserve the right to evaluate and assess advertiser behavior.
Our review processes may involve manual reviews or automated tools to detect policy violations and risky behavior. Depending on the severity of the situation, enforcement actions may include temporary or permanent suspension from all Bytedance platforms or full traffic control restrictions for TikTok. These measures are essential to ensure a secure and reliable advertising experience for everyone.
If your account has been suspended, read our About suspended ad accounts on TikTok article for more details.