Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App Measurement
In-app Events
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
- View and Manage App Data in Events Manager
- How to Set Up App Attribution in TikTok Ads Manager
- Available in-app events metrics
- How to measure app activity for non-app promotion campaigns
- How to view in-app metrics in TikTok Ads Manager
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
- How to check if your app is on SAN integration
- How to migrate your app to SAN integration
- How to connect your new app to TikTok Ads Manager on MMP-SAN integration
- Best practices for TikTok's Self-Attributing Network
- About the attribution window on TikTok Ads Manager
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SKAN 4.0
Mobile Measurement Partners
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- About Mobile Measurement Partner Tracking
- About differences between TikTok and mobile measurement partner reporting
- About supported macros for Mobile Measurement Partners
- About reporting discrepancies between TikTok Ads Manager and MMPs
- TikTok For Business cost integration with MMPs
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- How to set up your mobile measurement partner for Video Shopping Ads
- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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App Events SDK
- Measurement /
- App Measurement /
- Mobile Measurement Partners /
About Mobile Measurement Partner Tracking
If you're an App Marketer, TikTok recommends tracking the performance of your ads by using a Mobile Measurement Partner (MMP). If you're not using any of these partner services, TikTok recommends that you choose Traffic as your campaign objective and track clicks to monitor your ad performance.
Tracking links
For all MMPs, make sure you go to your MMP dashboard to find the latest tracking links. Use the links below to find instructions from each MMP on how to integrate with TikTok. If you experience setup issues, contact your MMP support team.
Help center links | Example links (right click the hyperlinks and copy the link address) | Required parameters for attribution and callback |
gps_adid=__GAID__，idfa=__IDFA__ ， ip_address=__IP__&user_agent=__UA__ ， tiktok_callback_param=__callback_param__ | ||
click_id=__CALLBACK_PARAM__&gaid_raw=__GAID__&ifa_raw=__IDFA__ | ||
iOS
Android | Required parameters for attribution and callback GAID／IDFA / IP / UA / SL: clickid=__CALLBACK_PARAM__
Campaign, Ad sets, Ad related name, and ID required parameters c=__CAMPAIGN_NAME__&af_c_id=__CAMPAIGN_ID__&af_adset=__AID_NAME__&af_adset_id=__AID__&af_ad=__CID_NAME__&af_ad_id=__CID__ | |
iOS
Android | Required parameters for attribution and callback GAID／IDFA / IP / UA / SL: clickid=CALLBACK_PARAM
If you need to track data by ad group name/ad creative name, please replace the parameter with the following tracking link: ad_set_id=__AID__&ad_set_name=__AID_NAME__&~campaign=__CAMPAIGN_NAME__&~campaign_id=__CAMPAIGN_ID__&~creative_id=__CID__&~creative_name=__CID_NAME__ | |
m_idfa=__IDFA__&m_gaid=__GAID__&cb_5=CALLBACK_PARAM | ||
iOS
Android | IDFA／__GAID__, __UA__, __IP__, __CALLBACK_PARAM__ | |
iOS
Android | Required parameters for attribution and callback aifa=__GAID__&idfa=__IDFA__&cl=__CALLBACK_PARAM__&redirect=false
If you need to track data by ad group name/ad creative name, please replace the parameter to the tracking link: pscid=__AID__&pscn=__AID_NAME__&cr=__CID__&pcrid=__CID__&pcrn=__CID_NAME__&pcn=__CAMPAIGN_NAME__&pc=__CAMPAIGN_ID__&pcid=__CAMPAIGN_ID__&cl=__CALLBACK_PARAM__ | |
iOS
Android | Note: "Impression=true" is required to show attribution links.
Required parameters for attribution and callback click_id=__CALLBACK_PARAM__&advertising_id=__IDFA__
(if it is android ,advertising_id=__GAID__ ) |