Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App Measurement
In-app Events
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
- View and Manage App Data in Events Manager
- How to Set Up App Attribution in TikTok Ads Manager
- Available in-app events metrics
- How to measure app activity for non-app promotion campaigns
- How to view in-app metrics in TikTok Ads Manager
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
- How to check if your app is on SAN integration
- How to migrate your app to SAN integration
- How to connect your new app to TikTok Ads Manager on MMP-SAN integration
- Best practices for TikTok's Self-Attributing Network
- About the attribution window on TikTok Ads Manager
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SKAN 4.0
Mobile Measurement Partners
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- About Mobile Measurement Partner Tracking
- About differences between TikTok and mobile measurement partner reporting
- About supported macros for Mobile Measurement Partners
- About reporting discrepancies between TikTok Ads Manager and MMPs
- TikTok For Business cost integration with MMPs
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- How to set up your mobile measurement partner for Video Shopping Ads
- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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App Events SDK
- Measurement /
- App Measurement /
- SKAN 4.0 /
About SKAN 4.0 and TikTok
SKAN 4.0 is an evolution of Apple's Store Kit Ad Network (SKAN), which introduces key changes that impact how you measure the success of your campaigns while prioritizing user privacy.
Learn more about what's new with SKAdNetwork and the previous versions.
Benefits
Crowd Anonymity: Apple's Crowd Anonymity introduces a tiered approach to privacy. This allows Apple to selectively share data with you based on crowd anonymity tiers, providing more flexible, privacy-conscious data sharing. You will receive more relevant data without compromising user privacy, leading to better campaign optimization and user targeting.
Attribution Windows, Longer LTV: SKAN 4.0 replaces the previous rolling 24-hour attribution window with three distinct windows: 0-2 days, 3-7 days, and 8-35 days. This helps capture more signals and conversions, offering a more comprehensive picture of campaign impact. You will gain a deeper understanding of user behavior and campaign impact, empowering better decision-making and campaign optimization.
Note: While SKAN 4.0 introduces the Lockwindow feature to allow you to shorten specific attribution windows, TikTok doesn't recommend its widespread use as it may cause data gaps.
Coarse-Grained Conversion Schema
To complement Crowd Anonymity, Apple introduces the Coarse-Grained Conversion Schema, offering low, medium, and high conversion values.
Fine-Grained Conversion Value: This value, consisting of 6 bits (64 combinations), remains available in SKAN 4.0. It offers a high level of granularity and precision for reporting conversion data.
Coarse-Grained Conversion Value: Coarse-Grained Conversion Value can be categorized as low, medium, or high. This value is sent within the first attribution window when fine-grained data sharing is restricted due to crowd anonymity thresholds. It also serves as the reporting method for the second and third attribution windows.
You will receive more data than in SKAN 3.0 or previous versions. Your schema should be standardized and reflect the events and revenue categories aligned with your ultimate objectives. This principle applies across all advertising networks.
Source_id
Apple replaces the two-digit campaign identification structure with a four-digit structure called "source_id." These IDs are used in TikTok's back-end to help attribute user engagements in your app to their interactions with specific TikTok campaigns. With the additional digits provided in SKAN 4.0, TikTok can encode more data in the click/view. The new data encoded into the source_id improves our data modeling for your ad groups and creatives.
Web2App
SKAN 4.0 adds support for web-to-app attribution for Safari.