Advertising policy resources
In-app Events
Self-Attribution Network (SAN)
SKAN 4.0
Mobile Measurement Partners
App Events SDK
After you transition to TikTok's Self-Attributing Network, you can adjust the attribution window for Click-through attribution (CTA), Engaged View-through (EVTA), and View-through attribution (VTA) conversions while creating new ad groups directly on TikTok Ads Manager. The available attribution window options are:
CTA: 1 day or 7 day
EVTA: 1 day or 7 day
VTA: off or 1 day
Note: The attribution window setting on TikTok Ads Manager doesn’t impact your MMP reporting. It controls your TikTok Ads Manager conversion reporting. We recommend keeping the attribution window settings on TikTok Ads Manager and your MMP consistent to minimize the conversion reporting discrepancy.
Learn more about TikTok's Self-Attributing Network.