English
Create an Ad

App Measurement

  1. Measurement /
  2. App Measurement /
  3. Self-Attribution Network (SAN) /

About the attribution window on TikTok Ads Manager

Last updated: February 2025

After you transition to TikTok's Self-Attributing Network, you can adjust the attribution window for Click-through attribution (CTA), Engaged View-through (EVTA), and View-through attribution (VTA) conversions while creating new ad groups directly on TikTok Ads Manager. The available attribution window options are:

  • CTA: 1 day or 7 day

  • EVTA: 1 day or 7 day

  • VTA: off or 1 day

    attribution window setting jpg

Note: The attribution window setting on TikTok Ads Manager doesn’t impact your MMP reporting. It controls your TikTok Ads Manager conversion reporting. We recommend keeping the attribution window settings on TikTok Ads Manager and your MMP consistent to minimize the conversion reporting discrepancy.

Learn more about TikTok's Self-Attributing Network.

Related Articles
About SKAN 4.0 and TikTok
Best practices for TikTok's Self-Attributing Network
About Self-Attributing Network (SAN) integration with MMPs