You're busy, we know this. There is a lot to manage in your business. Employees, suppliers, cash flow, marketing, sales... It's a headache just thinking about it.
Running ads can be especially challenging for many businesses. We all know that creating awesome ads is important. We all know that testing constantly to improve performance is important. But who has the time for that?
That's why we created an awesome way to help you create and deliver ads, called Automated Creative Optimization. This tool helps manage your ads more efficiently and effectively by automatically finding high-performing combinations of your creative assets.
With Automated Creative Optimization, you can upload images or videos, write some ad text, and select your call-to-action (CTA) buttons. Our system will then automatically combine your creative assets into multiple ads for your campaign. These ads get continuously explored, evaluated and optimized to find the optimal combination of variables. The system will then present the best creative to your target audience based on the tested combinations.
This all happens without you having to do anything - automation at it's best. So, maybe running ads doesn't have to give you a headache after all.
Let's take a look at how Automated Creative Optimization can help your business.
Advantages and features
Here are the advantages of using Automated Creative Optimization:
Forget about AB testing: You don't have to be a marketing guru or data scientist. The system automatically creates ads combinations based on the pictures, videos, texts and call-to-action buttons you provide and then does all the testing for you.
Save time and effort: Once the Automated Creative Optimization is working, you don’t need to spend hours trying to manually optimize and monitor your ad performance in real-time. The system will automatically optimize them based on the performance of your ads. Well-performing ads will receive more impressions, and poorly-performing ads will stop running after a period of time. You can update your ads by managing your uploaded creative in the automated creative package.
Extend your ads' life: With Automated Creative Optimization, you will have multiple ads combination within an ad group. the system will constantly evaluate the effectiveness of the ads to find out the best combination. In the process of machine learning and exploring, it will ensure users are seeing new combinations, extending your ads life with fresh ads.
Get more quality ad traffic: The system will automatically help you match the target audience and your creatives, thus improving traffic quality.
Steps
Click on the Campaign page.
Click on Create to start creating your campaign.
Finish selecting your details and objective, then click Next.
Toggle the switch on for Automated Creative Optimization under the Creative Type section in your ad group settings.
Enter the rest of the details for you ad group, then click Next.
On your ad settings page, you can start to upload your videos or images.
The more images or video you upload, the more combinations it will create.
Add an Ad Name or use the default name that appears.
Click the Auto Generated box if you want the system to take care of the naming.
Note: The ad name is only for your reference and is not part of your ad. If you choose to use the default name, the system will use a string of numbers to indicate your ad. If you add an ad name yourself, the system will add a digital suffix to your custom ad name to identify the creatives under the "Automated Creative Optimization"
Enter your ad text.
You can click Add to enter up to five different text options to test.
Note: Ad Text will be shown to your audience as part of the ad. We support 12-80 English characters (6-40 Chinese / Japanese characters). The display of the text will vary according to different models and operating systems, and long text can be at risk for not showing completely on the screen display. Emojis, "{ }" and "#" cannot appear in the ad text. Punctuations and spaces will also occupy characters.
Select your call-to-action text.
You can click Add to enter up to three different text options to test.
Note: Call-to-Action buttons will be part of your ad. You can choose the call to action text based on what you want people to do when they see your ad. There are currently 7 options to be chosen from, Download Now, Learn More, Shop Now, Sign Up, Contact Us, Apply Now and Book Now.
Preview your ads.
Note: The ad preview box on the right will start to combine your different media with the text and call to action text. You can scroll through the ads to view how each combination looks on different apps and placements.
Once you have created your ads, click Submit.
Viewing the creative combinations
After you've submitted your ad using "Automated Creative Optimization", you can your find your creative combinations by doing the following:
Click on the Campaign page.
Click on the Ad Group list.
Find the name of your ad group. You can look for the ones with a folder icon next to it.
Click the ad group to view all the combinations of creative.
Understanding the performance of the creative combinations
Your ad creative combinations will display the following status at the ad level based on its performance: Exploring, Best, Good, and Low.
New creative combinations will automatically enter the Exploring state, and the system will begin an uninterrupted dynamic model assessment of all creative combinations simultaneously.
Good creative combinations will show as Best and automatically get more ad impressions.
Average performing ad creative combinations will show as Good.
Poorly performing ad creative combinations will automatically stop after running for a while, the status will show as Low.
You can navigate to an Automated Creative, click on View Data to view the image/video, text, call-to-action text and related delivery data for that specific combination.
Best practices
Creative
Prepare sufficient images, videos, texts, and button texts for creating ads.
The number of ad creative combinations should be no less than 10.
Use previous media and texts that have been historically high-performing.
Delivery
Set a sufficient budget and give enough time for Automated Creative Optimization to work.
Place a daily budget of no less than 10 times the target cost per acquisition (CPA).
Run your ads for no less than 7 days.
Optimization
The system will optimize your creative automatically. Do not change anything manually.
If the results are not as expected after the exploring stage, you can try changing the media and texts used in the creative to generate new combinations. This will restart the exploring stage.
Note:
There is no on/off options at the ad level that turns off the Automated Creative Optimization. This is to ensure that it continuously explores, evaluates, optimizes, calculates, and delivers the best creative combinations automatically.
You can generate new creative combinations by updating the pictures, videos, texts, and call-to-action buttons.
To suspend Automated Creative Optimization, you must manually pause the ad group.
When you create an ad group, you can choose to create an Automated Creative Optimization ad group or a regular ad group. Once the ad group is created, you can not change the ad group from one to the other.