How to turn on unattributed events in Adjust

Last updated: February 2025

Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).


Before you begin:

  • Integrate your TikTok for Business account with Adjust.

  • Verify app ownership using your TikTok App ID.

  • Add your unique code to your MMP dashboard.


How to turn on unattributed events in Adjust

To turn on unattributed events:

  1. Log in to Adjust.

  2. Click Partner Setup.

  3. Click TikTok for Business.

  4. Select Data from all attribution sources.


Note: In Adjust TikTok For Business [SAN] integration, which is required for Self-Attributing Network integration, Adjust sends TikTok for all installs by default. This includes data attributed to TikTok, data attributed to other networks, and organic data.


Learn more about Adjust events.