Web measurement

How to turn on unattributed events in Adjust

Last updated: August 2024

Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).


Before you begin:

  • Integrate your TikTok for Business account with Adjust.

  • Verify app ownership using your TikTok App ID.

  • Add your unique code to your MMP dashboard.


How to turn on unattributed events in Adjust

To turn on unattributed events:

  1. Log in to Adjust.

  2. Click Partner Setup.

  3. Click TikTok for Business.

  4. Select Data from all attribution sources.


Note: In Adjust TikTok For Business [SAN] integration, which is required for Self-Attributing Network integration, Adjust sends TikTok for all installs by default. This includes data attributed to TikTok, data attributed to other networks, and organic data.


After you have completed the steps, you'll see a new column in TikTok Events Manager for total unattributed events. Note: Historical unattributed event data will be available upon activation.



Learn more about Adjust events.