How to use Budget Manager to set ad account spending caps

Last updated: December 2024

You can set a spending cap for your ad accounts using Budget Manager. When the amount spent on an ad account reaches the pre-set budget (either monthly budget, daily budget, or a one-time budget), the ads on that ad account will pause and stop consuming money.


The table below explains each of the available spending cap options with Budget Manager and examples of when to use each.

Budget Manager option

Use case

One-time

If you have a specific budget control, this setting allows you to have the flexibility to adjust the previous budget or reset it at any given period.

Monthly / Daily

If you do not wish to exceed a recurring budget on a monthly or daily basis, you may consider opting for this setting to reduce the need to refresh the budget manually.

Unlimited

If you do not have a specific budget restricted to the ad account level and allow all ad accounts to use the credit line and cash balance freely, you may leave it as unlimited.


How to set ad account spending caps with Budget Manager

  1. Go to Business Center, click Finance, and select Payment management.

  2. Find the ad account you wish to change from Unlimited to a Budget Manager cap and click the Pencil icon.

  3. Click which option you would like to use: Unlimited or Customized. When you choose Unlimited, there is no spending cap for your ad accounts. When you choose Customized, you can set a spending cap for your ad accounts either by month, daily, or for a custom amount.

    Budget manager screenshot 1

  4. Enter the budget you'd like to use.

  5. Click Confirm.


How to change Budget Manager rules in bulk

  1. Go to Business Center, click Finance, and select Payment management.

  2. Select ad accounts using the checkboxes on the left hand side of this page.

  3. Click Bulk Edit.

    Budget Manager bulk edit gif

  4. Choose which Budget Manager rule you want to use.

  5. Enter the amount you want to update the rule to.

  6. Click Confirm and the rule will be applied to the selected ad accounts.


How to enable a Budget Manager rule when creating a new Ad Account

  1. Create a new auction ad account.

  2. Choose which Budget Manager rule you want to use.

    Budget manager enable rule when adding account

  3. Enter the amount you want to update the rule to.

  4. Click Submit and the ad account will be created with your Budget Manager rule applied.