FAQs for Lookalike Audience

How do I create a Lookalike Audience?

1. Go to the Audiences section under Assets.

2. Click Create Audience and select Lookalike Audience.

3. Click on Source, and a drop-down menu will appear. Then, select an available Custom Audience.

4. Under Contain Source, select either Omit or Contain.

5. Select one of the System options: either All, Android, or iOS.

6. Select Placement.

   • Currently supports TikTok and BuzzVideo.

7. Select the Location where you'd like to find a similar group of people.

8. Under Audience Size, select either Narrow, Balanced, or Broad.

9. Name your audience and click Confirm to create your Lookalike Audience.

See Create a Lookalike Audience for more information.

How do I reach the right audience?

By using targeting you can make sure your ad is shown to the audience of your choice. Some variables to select for targeting include but are not limited to:

• ​Targeting by demographics includes Location, Gender, Age, and Language.

• ​Targeting by device includes Connection Type, Operating System and Version, Carrier, Device Model, and Price.

• ​Targeting by behavior and interests.

Can I create a Custom Audience list using email addresses?

At this time, it is not possible to create a Lookalike audience from an email list. However, our teams are constantly working on new products to improve the TikTok advertising experience. We encourage you to check back for new updates.

What's the minimum audience size that I need to create a lookalike audience?

To create a Lookalike Audience, your source audience will need to have at least 100 users after mapping with users on TikTok Ads Manager.