Before getting started: The following feature is currently only available for agency clients. If you are not an agency, refer to the regular Business Center articles. Additionally, you can only start creating new ad accounts once your Agency Business Center has been created and approved. Learn more on how to create an Agency Business Center.
Once you have created an Agency Business Center, the next step is to manage and create your assets, like ad accounts and audiences. This is an important step because you can not start assigning your team different ad accounts until you've added your assets to your TikTok Business Center account.
Manage Ad Accounts
Note: Only the Admin in Business Center can add or create Ad Accounts.
There are two ways to add ad accounts using Agency Business Center:
Request Access to Ad Accounts
Create Ad Accounts
Request Access to Ad Accounts in Business Center
Go to your Business Center and click Ad Accounts in the navigation bar on the left.
Click Add Ad Account.
Enter the Account ID.
You have the option of notifying the owner of the ad account through a TikTok Ads Manager's notification or using via email
If you choose to notify the ad account owner through TikTok Ads Manager, they will need open the notification from the platform and click Accept.
If you select Email Settings:
Enter the email address of the account's user and click Send.
The admin of the Business Center account will receive a notification and a request email and will click the Accept button in the email.
The admin of the Business Center account will receive a notification and a request email and will click the Accept button in the email.
Note: Only the owner of the ad account can accept the request access invitation. If the ad account is owned by a Business Center (Business Center that created this ad account), it will require the Admin of the Business Center to approve.
Create Ad Account in Business Center
Go to your Business Center and click Ad Accounts in the navigation bar on the left.
Click Create Ad Account to access a drop-down menu. Click Create Ad Account.
Complete the Create Ad Account settings.
Note: The business name should be an exact match. For example, if you are a local branch of a company, ensure that the local name and not the headquarters business name is reflected.
Tips
Account Type: The account type cannot be changed after registration; select according to your requirements, and the reservation account option is not available for a few regions, please contact your AM to confirm.
Account Currency: The currency of the ad account will default to the currency of its Business Center and can't be modified.
Account Time Zone: The time zone you select will affect all functions related to time on this account, such as data reporting and ad scheduling. It cannot be changed after registration.
Manage Audiences
The Audience is the users in our apps who may see the ads. It's provided by the advertiser or collected during the previous ads delivery, and it's an important part of the advertiser's data as it greatly influences the effect of ads. Audience differs when using different methods to create the custom Audience.
Sharing a Custom Audience or a Lookalike Audience between different ad accounts can help advertisers conveniently and efficiently utilize audience data to fulfill their marketing needs.
Audience sharing requirements
You have a Business Center.
If not, sign up for one.
Make sure the share ad account and receive ad account are within the same Business Center.
Only ad accounts owned by a BC can share Audience with other accounts within this BC.
You have to be the owner, admin, or operator of the shared ad account.
The receive account must be within the same Business Center as the share account.
View shared audience history
Business Center enables you to view the shared audience history directly.