Best Practices for Smart Performance Campaign

Smart Performance Campaign allows you to automate campaign management and smart optimization. When you choose smart performance within your campaign, TikTok will provide multiple creatives and bids for auction ads.

The following list of recommendations and tips will help you get the most out of your smart performance campaign:

• Select the most relevant goal for your main key performance indicators (KPIs).

  • Value-based Optimization if you are measuring against ROAS.

  • Mobile App Install if you are focusing on the app installation volume.

• Experiment with your budget and check campaign performance regularly.

• Allow 50 conversions for the campaign to pass the learning phase without making any adjustment.

• Add at least 3 creatives to each Smart Performance Campaign to boost performance. The more videos you add, smart performance campaign has a better chance to select the best one for your needs.