Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- Supported methods of payment for Promote
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
Best Practices for Smart Performance Campaign
Smart Performance Campaign allows you to automate campaign management and smart optimization. When you choose smart performance within your campaign, TikTok will provide multiple creatives and bids for auction ads.
The following list of recommendations and tips will help you get the most out of your smart performance campaign:
Select the most relevant goal for your main key performance indicators (KPIs).
Value-based Optimization if you are measuring against ROAS.
Mobile App Install if you are focusing on the app installation volume.
Experiment with your budget and check campaign performance regularly.
Allow 50 conversions for the campaign to pass the learning phase without making any adjustment.
Add at least 3 creatives to each Smart Performance Campaign to boost performance. The more videos you add, smart performance campaign has a better chance to select the best one for your needs.