How to Use TikTok Store Manager for Shopify Merchants
Last updated, May 2024

Before getting started: This product feature is currently in testing and not available for all users. TikTok Storefront is currently only available to merchants who have already onboarded to the product. Stay tuned as we continue to evolve our products to help businesses grow via TikTok!


Once you set up TikTok Shopping on your Shopify store, you can use TikTok Store Manager to manage your store using your TikTok For Business account. TikTok Store Manager makes it easy to add and remove products from your store and view performance insights.

Access Store Manager

You can access Store Manager from TikTok For Business or TikTok Business Center:

  • ​From TikTok For Business

    • ​You can access Store Manager from the TikTok For Business main page. Click on Store Manager to access a list of all Stores associated with the TikTok For Business Account.

  • ​Next, click on your desired Store Name to open the Store Manager page for your preferred store.

  • ​From TikTok Business Center

    • ​Click the icon in the upper right corner of TikTok Business Center and select Store Manager to access a list of all Stores associated with the TikTok For Business account. Next, click on your desired Store Name to open the Store Manager page for your selected store.

  • ​Alternatively, you can open a single store from the Store tab in TikTok Business Center. Select your desired Store and in the upper right corner, click on the store icon to open Store Manager.


Product Tab

The Product tab on Store Manager allows you to view basic information about products and add/remove items from your store. Please note that this tab highlights SPUs (Standard Product Units), the parent category for items with multiple variants (e.g., Sizes, colors). All SKUs under an SPU need to be approved to be eligible to appear in your store.

Add or remove products

To add a products to your store:

  1. ​From Store Manager click on the Product tab.

  2. ​Navigate to your desired product. You can do so by using the Filter options to narrow down relevant products or by using the Search function to find a specific product by SPU ID, SKU ID, or product title.

  3. ​Once you've found your desired item toggle Storefront Status to on. This item will now appear at the top of your store. You may add items in bulk by selecting the check box for multiple items and clicking In Storefront at the top of the page.


To remove items from the store:

  1. ​From Store Manager, click on the Product tab.

  2. ​Navigate to your desired product. You can do so by using the Filter options to narrow down relevant products or by using the Search function to find a specific product.

  3. ​Once you've found your desired item toggle its Storefront Status off, this item will no longer appear in your store. You may remove items in bulk by selecting the check box for multiple items and clicking Out of Storefront at the top of the page.

Re-order items

To change the order of the items in your store:

  • ​Re-ordering is not supported at this time. The most recently added item will appear at the top of your store. Items you wish to appear at the top of your store should be added last.

Preview store

To preview your store:

  • ​Please note Store Manager does not currently allow merchants to preview their store. Changes made in Store Manager should be reflected on your store and can be viewed from the TikTok app.


Insight Tab

The Insights tab on Store Manager allows you to view performance insights for the store and product links. Currently we do not support off-site data tracking for conversion events such as page views, add to carts, or purchases.

View summary of TikTok Shopping performance:

  1. ​Click on Insight tab from Store Manager.

  2. Summary Metrics should automatically open with detailed information including Show window views, Onsite PDP views, Onsite PDP Checkout Clicks, Anchor Link Views, and Anchor Link Clicks. You may adjust the date range in the upper right corner of the Summary Metrics page to refine results. Metrics are aggregated both both paid and organic traffic.

View product level performance:

  1. ​Click on the Insight tab from Store Manager.

  2. ​Click on Product Metrics in the top middle of the page. The top 100 SPUs based on your filter dimensions will appear on this page. You can sort by your desired metric (PDP Views, PDP Checkout Clicks, Anchor Link Views, or Anchor Link Clicks) and refine the date range at the top of the page. Note only the top 100 items are eligible to appear. You cannot search for specific items at this time.


Ads Tab

Merchants can view and navigate to corresponding TikTok Ads Accounts from the Ads Tab on Store Manager with the appropriate Business Center and user authorization.

Create ads campaign

  1. ​Click on Ads tab from Store Manager.

  2. ​Locate desired Ads account and click Create Campaign. Follow prompts to create campaign.

Add ads account

  1. ​Click on Ads tab from Store Manager.

  2. ​Click Add Ads Account and follow prompts to link an existing ad account or create new ad account.


Next Steps

Once you have set up your products, you are ready to create shoppable content on the TikTok app. Click here for more information on how to add product links to TikTok videos.

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