How to set up your mobile measurement partner for Video Shopping Ads

The Video Shopping Ads (Catalog) objective helps you to reach relevant audiences to drive app downloads and conversions. You can reach relevant audiences by finding people who perform a specific in-app event. Use retargeting to deliver an ad featuring the exact product that someone added to their cart in your app. To use this feature, you will need to configure your mobile measurement partner (MMP) to integrate with TikTok Ads Manager.

Before you begin

Note: Only available for managed accounts in launched markets can create Video Shopping Ads (Catalog). For more information, please contact your sales representative.

• Learn about MMP tracking.

• View the list of postback events that need to be added to your MMP.

How to set up your MMP for Video Shopping Ads

There are four steps to configure your MMP to integrate with TikTok Ads Manager. Note: These steps may vary slightly between each MMP.

1. Add three events to your MMP and postback the events to TikTok Ads Manager. The list of postback events includes view content, add to cart, and purchase.

2. Map the required fields for each type of event on your MMP.

3. Enable full event data transmission on your MMP.

4. Grant read permission on your MMP or send a screenshot to your TikTok sales representative.

For a quick walkthrough of the required steps, watch the video below.