Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to copy an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- How to create an ad /
Best practices for your landing page
The following best practices will help your landing page comply with TikTok Ad policies:
Valid Information: Landing pages for e-commerce and financial service ads must display valid information about the company in a visible location, such as the footer of your website. You should include who owns the site, policies, prices displayed in local currency, terms and conditions, and business licenses.
Mobile-Friendly: Your Landing Page must be mobile-friendly. Visitors should be able to view your website on a mobile device in a horizontal and vertical orientation. All of your text, including buttons, should be easy to read without having to zoom in.
No Prohibited Products: Landing Pages cannot display prohibited products, even if you are not promoting them via ads. For example, an ad promoting an acceptable product, such as a mobile game, cannot lead to a landing page displaying prohibited products, such as e-cigarettes.
No Sensitive Information: Your Landing Page cannot request visitors provide sensitive information to access the site. For example, personal identification, financial information (or credit card information), health information, or biometric data.
Note: This is not a comprehensive list of disapproval reasons or suggested actions. Learn about TikTok advertising policies for ad creatives and landing pages.