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What's the Conversions Objective
The Conversions Objective is designed to drive valuable actions on your website. For example, you can encourage users to register an account, opt into your offer, or make a purchase on your site.

Here are options to consider when setting up a campaign with a conversions objective:
  • Where will the conversion take place? Enter your website. This requires the TikTok Pixel to be installed on your site. 
  • Do you want to target people who have already engaged with your site? You can target people (Custom Audience) who previously visited your site or engaged with it by selecting this in the Audience Section of your ad group creation.

Note: You must use a TikTok Pixel to run a conversion campaign. This will give our system the data it needs to track conversions and optimize your campaign over time.