Promote is a full-funnel, lightweight advertising tool found within the TikTok app. TikTok Ads Manager is a platform of tools to create ad campaigns, manage ad resources, monitor data, and optimize your advertising. By integrating the two, you can access new conversion objectives to achieve your full-funnel goals, easily manage all your campaigns, billing, and more from within the full-suite TikTok Ads Manager, and use the Promote as a mobile-friendly ad solution with boost capabilities.

Benefits and features

Benefits of the integration for TikTok Ads Manager users include:

• Utilizing Promote as a lightweight advertising tool on-the-go.

• Syncing creatives in your TikTok account for Promote campaigns into TikTok Ads Manager.

• Promote campaigns appearing in TikTok Ads Manager. The Promote order details, including campaign budget, period, and performance, can be seen and managed on TikTok Ads Manager. Note: TikTok Ads Manager campaign details won't be shown in the in-app Promote.

• Using Promote's ability to boost LIVE.

Benefits of the integration for Promote users include:

• Using TikTok Ads Manager as a broad suite of advertising and management tools.

• Unlocking deep conversion objectives like website conversion with Pixel tracking and lead generation, helping you generate more messages, more phone calls, and more leads.

• Sharing fund pools across TikTok Ads Manager and Promote, allowing you to top-up funds in TikTok Ads Manager for use on Promote.

Link Promote to TikTok Ads Manager

Get the benefits of Promote's integration with TikTok Ads Manager using these instructions for integrating Promote with TikTok Ads Manager.