List of Account Optimization recommendations in TikTok Ads Manager

Additional recommendations based on your Account Optimization Score may be shown in our TikTok Ads Manager account. Custom recommendations are based on identified potential areas of improvement. Each recommendation contributes to your Account Optimization Score and completing these recommendations may improve your overall score.

Note: If you do not see this feature in TikTok Ads Manager, then it is not available to you at this time. Reach out to your TikTok representative to learn more. Learn more about Account Optimization Score.

• Launch at least one new Smart+ or GMV MAX campaign: Your ad budget can be used for a Smart+ campaign to further optimize delivery and performance.

• Add high performing creatives to new Smart+ or GMV MAX (adopt auto-select video toggle) campaigns: You have existing high performing creatives with better cost per action ("CPA") and conversions than your account average.

• Set appropriate budget for new Smart+ or GMV MAX campaigns: Your current budget doesn't meet the recommended minimum bid-to-budget ratio.

• Set appropriate bid for new Smart+ or GMV MAX campaigns: Your current bid doesn't meet the recommended minimum bid-to-budget ratio.

• Set appropriate initial creative quantity for new Smart+ or GMV MAX campaigns: Your current number of videos is insufficient for maximizing campaign exploration efficiency.

• Refresh creatives to underperforming Smart+ campaigns: This campaign consistently shows low performance metrics compared to your goals.

• Increase daily budget for outperforming Smart+ campaigns: This campaign has consistently been more cost-effective than your account's average CPA or return on ad spend ("ROAS").

• Set appropriate bid for outperforming but with low budget utilization rate Smart+ Cost Cap campaigns: Your campaign is meeting billing ratio expectations, but isn't maximizing its budget utilization potential.

• Pause underperforming campaigns, ad Groups, or ads: These ads consistently show low performance metrics compared to your goals.

• Add new creatives to Smart+ or GMV MAX campaigns: Advertisers like you use at least 12 videos each month to avoid ad fatigue.

• Create a Smart+ Cost Cap campaign: Your campaign performance is stable and you've hit your desired CPA for several days.

• Increase Target CPA spend share to 30%: Target CPA allows precise control over your ad spend and optimizes for cost-effective acquisitions.

• Create a new Conversion objective campaign (oCPX): Create a new campaign using a conversion objective and select an optimization goal other than clicks. Smart bidding strategies focused on conversions help secure higher quality traffic.

• Create Spark Ads to unlock organic traffic: Spark ads help people find and engage with yoyur brand, and improve ad model learning.

• Create a Product Shopping Ad ad group: Shop advertisers who run Product Shopping Ad show a higher average ROAS.

Note: The listed recommendations above which are based on your Account Optimization Score may not show in your account. Your recommendations are dependent on the type of campaigns you are creating and are specific to certain ad objectives and campaign types.