About Split Testing Variables

The Split Testing tool allows you to test different variables of your campaign to produce the best results.

The following variables can be selected when split testing:

• Targeting: Broad vs narrow targeting, custom audience vs. ad targeting, demographic, interests and behaviors, device, or location.

• Creative: Ad formats, videos, Video Views, call-to-action copy, or description copy.

• Bidding and Optimization: bidding strategies, optimization goals, bid amount.

Note: You can only select one variable for each split test. Learn how to create a split test.