Ad auction optimization
About Account Optimization Score
The Account Optimization Score is a score, ranging from 0% to 100%, that indicates your ad account's adoption (or use) of TikTok optimization best practices and recommendations. Based on that score, powered by data and delivery model, we'll provide recommendations to help to improve your score and attempt to improve business outcomes.
Benefits
Optimized Campaign Performance: Account Optimization focus on data-backed optimization principles that drive optimal outcomes for your performance campaigns.
Improved Performance Tracking: Account Optimization Scores provide businesses with a visual scoring system of how well your performance campaigns align with TikTok's best practice principles and recommendations.
Enhanced User Experience: Account Optimization on TTAM provides an actionable, user-friendly channel to easily apply these best practice recommendations with simple steps of clicking buttons and making edits to improve your scores.
According to TikTok funded tests from global advertisers in 2024, advertisers that implemented our account optimizations saw an average -28% reduction in cost per action ("CPA") in 2024.
According to TikTok client testing, which compared Q2 2024 performance to Q3 2024 performance from account optimizations on a global scale, advertisers who improved their Account Optimization Score by 10% over the testing period saw a 10% increase in ROAS over the testing period.
Note: These results are provided for the purposes of information only and may not be representative or indicative of the results you receive by implementing the recommendations.
*Source: TikTok funded tests from global advertisers in 2024
*Source: TikTok client testing, comparing Q2 ‘24 to Q3 ‘24 performance from account optimizations on a global scale.
Features
The Account Optimization page includes:
Optimization Score: Receive a score specific to how well your ad account aligns with TikTok optimization best practices and recommendations, taking into account various factors, such as ad group delivery, creative, bid and budget adjustments, and other elements that impact ad performance.
Custom recommendations: Based on your score, receive custom recommendations based on identified potential areas of improvement.
Daily Updates: Your optimization score refreshes daily to show improvement or additional recommendations based on your score.
Where to find your Account Optimization Score
In your TikTok Ads Manager dashboard or in the Recommendation center. To find the Recommendation center:
Go to TikTok Ads Manager
Hover over Tools at the top of your dashboard, and click Recommendation center.
Why are you receiving these optimization recommendations?
We provide customized recommendations based on your account's settings and how well your account aligns with our best practice recommendations. These recommendations are based on data-driven analysis of your account covering various factors, such as ad group delivery, creative, bid and budget adjustments, and other elements that impact ad performance.
Email Notifications
If you are enrolled in Account Optimization Score, you will have default access to receive Account Optimization Score email notifications to the email address registered with your TikTok Ads Manager account.
The emails provide you with a seamless experience from email to TikTok Ads Manager, and the flexibility to customize notification preferences for Account Optimization Score suggestions for your TikTok campaigns.
Learn more about how to adjust your Account Optimization Score Email Preferences.