Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Creative partnerships
TikTok Creative Exchange
TikTok One overview
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- About TikTok One for advertisers
- About TikTok One for creators
- Types of TikTok One Solutions
- How advertisers can upgrade to TikTok One
- How creators can upgrade to TikTok One
- How to verify your business for TikTok One
- How to connect TikTok One with Business Center
- About payments on TikTok One
- How to manage TikTok One members
- How to set up your TikTok One Brand Profile
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TikTok One campaigns
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- How to create a Branded content with creators campaign in TikTok One
- How to set up a Creator content at scale campaign in TikTok One
- How to find creators to collaborate with in TikTok One using search and filtering
- How to find creators to collaborate with using the creator leaderboard
- About the TikTok One creator score
- How to create a TikTok One shortlist
- About the Private Creator Pool
- About TikTok One Campaign Reporting
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TikTok One assets
TikTok One support
- Ad optimization /
- Creative partnerships /
- TikTok One overview /
How creators can upgrade to TikTok One
For creators, TikTok One will replace TikTok Creator Marketplace and TikTok Creative Challenge as a feature-rich platform with enhanced monetization, better brand collaboration, and more growth opportunities for creators. After March 10, 2025, no new campaigns will be posted in TikTok Creator Marketplace and TikTok Creative Challenge platforms. Upgrade to TikTok One to access the new platform and continue engaging brand campaigns.
Learn more about the benefits and features of TikTok One for creators.
How creators can upgrade to TikTok One
Log into the TikTok app.
Tap your profile.
Tap TikTok Studio.
Tap TikTok Creator Marketplace.
If you were previously on TikTok Creator Marketplace or TikTok Creative challenge, you will see a dropdown at the top. Tap the dropdown by Creator Marketplace to reveal the TikTok One option. Tap TikTok One.
If you were previously not on TikTok Creator Marketplace or TikTok Creative Challenge, you will not need to tap the dropdown as TikTok Creator Marketplace will directly lead you to TikTok One.
Creator access to TikTok Creator Marketplace and TikTok Creative Challenge during transition
After March 10, 2025, creators who had previously used TikTok Creator Marketplace and TikTok Creative Challenge to engage brand campaigns must transition to TikTok One in order to continue with new brand campaigns. No new campaigns will be posted in TikTok Creator Marketplace and TikTok Creative Challenge platforms. To avoid missing future opportunities, please transition to TikTok One as soon as possible.
For existing collaborations, you will still be able to access and manage current ongoing orders, including submit content, make edits, withdraw, and view earnings. Within TikTok One, creators previously on TikTok Creator Marketplace or TikTok Creative Challenge may access the legacy TikTok Creator Marketplace platform for earnings review and withdrawals through TikTok One's top menu.