Web measurement

How to turn on unattributed events in Appsflyer

Last updated: August 2024

Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).


Before you begin:

  • Integrate your TikTok for Business account with Appsflyer.

  • Verify app ownership using your TikTok App ID.

  • Add your unique code to your MMP dashboard.


How to turn on unattributed events in Appsflyer

To turn on unattributed events:

  1. Log in to AppsFlyer.

  2. Click Collaborate.

  3. Click Active Integrations.

  4. Select Default postbacks or In-app events postbacks.

  5. In the 'for users from' section, select All media sources, including organic.


Learn more about AppsFlyer events.