Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).
Integrate your TikTok for Business account with Dfinery (Adbrix).
Verify app ownership using your TikTok App ID.
Add your unique code to your MMP dashboard.
To turn on unattributed events:
Log in to Dfinery.
Click Attribution.
Click Ad Partner Settings.
Search for TikTok for Business.
Select Postbacks.
Learn more about Dfinery events.