Web measurement

How to turn on unattributed events in Kochava

Last updated: August 2024

Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).


Before you begin:

  • Integrate your TikTok for Business account with Kochava.

  • Verify app ownership using your TikTok App ID.

  • Add your unique code to your MMP dashboard.


How to turn on unattributed events in Kochava

To turn on unattributed events:

  1. Log in to Kochava.

  2. Click Partner Configuration.

  3. Select Name.

  4. In the delivery method section, select All.


Learn more about Kochava events.