Advertising policy resources
In-app Events
Self-Attribution Network (SAN)
SKAN 4.0
Mobile Measurement Partners
App Events SDK
Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).
Integrate your TikTok for Business account with Kochava.
Verify app ownership using your TikTok App ID.
Add your unique code to your MMP dashboard.
To turn on unattributed events:
Log in to Kochava.
Click Partner Configuration.
Select Name.
In the delivery method section, select All.
Learn more about Kochava events.