Unattributed events are events that are not generated by TikTok. Other media platforms can share optimization data with TikTok through your Mobile Measurement Partner (MMP).
Integrate your TikTok for Business account with Singular.
Verify app ownership using your TikTok App ID.
Add your unique code to your MMP dashboard.
To turn on unattributed events:
Log in to Singular.
Click Attribution.
Select Partner Configuration.
In the Events Postbacks section, click the checkbox Send all.
Learn more about Singular events.