Smart Performance Campaign leverages all available semi-automation capabilities on TikTok that include auto-targeting, auto bidding, and auto creative. Plus, Smart Performance Campaign is also equipped with enhanced creative combination and exploration capabilities to increase overall ad liquidity.
Both ACO and CBO are considered semi-automation solutions, which both contribute to Smart Performance Campaign's design.
We suggest you select the most relevant goal attached to your main KPI on TikTok.
We recommend Value-based Optimization if you are measuring against ROAS.
We recommend Mobile App Install if you are focusing on the app installation volume.
Currently, Smart Performance Campaign supports all campaign types on Android traffic.
You are able to access all campaign metrics from the campaign management list. Smart Performance Campaign also offers a metric breakdown by video and text.
Since we removed the concept of ad group and creative for the Smart Performance Campaign, there is no data available for the ad group.
Currently, Smart Performance Campaign only supports TikTok placement.
When setting up a Smart Performance Campaign, you can choose to exclude users under the age of 18.
Please follow the ad review policy requirements and toggle on when applied.
When toggled off, SPC will deliver ads to users of all ages.
Currently, Smart Performance Campaign allows setting-up Location and Language targeting. You are also able to create Custom Audiences for exclusion purposes.