Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising Policies
Advertising policies
-
- TikTok Advertising Policies
- Advertiser Account Policy
- About TikTok advertising restrictions for people under the age of 18
- About the TikTok Industry Pilot Program
- Protecting minors on TikTok: advertising initiatives
- Ad Serving Policy
- Ad Format and Functionality
- Adult Content
- Age Targeting Restrictions
- Alcohol
- Animals and Environment
- Audience Expiration Policy
- Dangerous Products or Services
- Deceptive Practices
- Discrimination, Harassment, and Bullying
- Financial Services
- Gambling and Games
- Government Agency Advertisers
- Healthcare and Pharmaceuticals
- Housing, Employment, and Credit ("HEC") Ad Policy
- Intellectual Property Infringement
- Misleading and False Content
- Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
- Other Products and Services
- Politics, Culture, and Religion
- State-Affiliated Media Advertisers
- Teen Safety and Well-Being
- TikTok After Conversion Experience Policy
- TikTok Ad After Conversion Experience Management Guidelines
- TikTok’s Anti-Discrimination Ad Policy
- Violence and Dangerous Activities
- Weight Management and Body Image
-
Advertising policy resources
-
Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
- TikTok Advertiser Tools and Related Terms Overview
- Advertising on TikTok - First Things to Note
- Branded Content Policy - Market-specific Requirements
- Common Reasons Ads Fail Review
- Changes that Trigger the Review Process
- Account Review Checklist
- Why some ads are rejected after they're approved
- Ad Review FAQs
- About suspended ad accounts on TikTok
- How to troubleshoot a suspended ad account on TikTok
- About notifications of potentially prohibited data sharing on TikTok
- How to resolve notifications of potentially prohibited data sharing on TikTok
- Regional Self-Regulatory Ad Codes for the European Union
- About ACE Fulfillment Verification
- FAQs for account suspension warning notifications
- Appeal rejected ad with One Click Appeal for Other Ad Types
- About TikTok Advertising Policies for Promote
- About Ad Account Health in TikTok Ads Manager
- United Kingdom Model Reporting Rules for Sellers on Digital Platforms
- Intellectual Property Infringement Rules for Ads
- Market-specific requirements for ad approval
-
- Policies and security /
- Advertising Policies /
- Advertising policy resources /
Market-specific requirements for ad approval
As an advertiser on TikTok, you are responsible for your ads. This means complying with all applicable laws, rules and regulations (including any advertising codes) that apply to the targeted regions. In some jurisdictions, such as Nigeria, advertisements must be approved prior to publication by the regulatory authority or submitted to the regulatory authority for notification or registration within a certain time period after publication. We may list out the local advertising regulatory requirements that we are aware of for your reference, in addition to the TikTok Advertising Policies that apply to all of TikTok's paid advertising products. You may want to consult with your legal consultant to obtain the most updated local regulation requirements.
Nigeria
The Advertising Regulatory Council of Nigeria Act 2022 (the "ARCON Act") imposes a general obligation on advertisers and agencies to obtain prior approval of the Advertising Standards Panel ("ASP") before publishing any advertisement targeting the Nigerian market. No matter if the advertiser or agency resides in Nigeria or not, before publishing any ad campaign targeting Nigeria, the advertiser or agency has the legal obligation to apply for and obtain a Certificate of Approval granted by ASP, signed by the Director General of the Advertising Regulatory Council, certifying approval of all advertising content (including words and numbers (spoken or written), visual representations, music and sound effects) to be published via ad placement on TikTOk platforms. According to the ARCON Act, the penalty for failing to comply with this pre-approval requirement will be administrative fines. Individuals and entities who breach this requirement may also be liable to any person who has suffered loss as a result of the breach, and such person has the right to commence legal proceedings against the individuals and entities for compensation.
If you want to learn more about the ARCON Act, you may visit the website of the Advertising Regulatory Council of Nigeria for more information: https://advertcouncil.gov.ng/index.php