January 2022

January 31st

Targeting

Japan's targeting capabilities changed for all available locations and placements.

Placements and Available Locations

• Japan was removed as an available location for all regions and placements except for Japan. For more information, see "Placements and Available Locations."

Ad Specifications

Our guidance for Branded Effect ad specifications was updated.

TikTok Branded Effect

• Changes were made to general TikTok Branded Effect ad specs, as well as In-Video Call-to-Action (CTA), In-Camera CTA, and Unlockable Branded Effectad specs. For more information, see "TikTok Branded Effect - Asset and Commercial Benefits Specs" and "TikTok Branded Effect - Additional Function Specs." 

January 24, 2022

New Interactive Experiences

TikTok Instant Pages are now available to all users. With this new feature, you will be able to add lightweight native landing pages to your ads that load up to 11 times faster than standard mobile pages.

TikTok Instant Pages

• Starting Jan 25, 2022, TikTok Instant Pages are available globally. With Instant Pages, you can add a fast-loading instant experience to your ads which you can use to showcase your brand. For more information on getting started with Instant Pages see, "How to Create an Instant Page."

Advertising Policies

Updated formatting of our Industry Entry Policies in EU, Israel and the UK.

Industry Entry Policies in the EU, Israel and the UK

• We have changed how we have formatted our Industry Entry Policies in the EU, Israel, and the UK. We have changed from an outlined-based structure that describes the prohibitions and restrictions for each country and adopted a new format where we display the prohibited industries and list the countries where it is applicable in a table format. For more information see, "TikTok Advertising Policies: Industry Entry - Europe, United Kingdom, and Israel."

New TikTok E-Commerce Partner Platform

The TikTok For Business E-Commerce Platform Integration now supports PrestaShop.

PrestaShop

• PrestaShop merchants can now add TikTok as a sales and advertising channel. The TikTok on PrestaShop integration streamlines the process of creating or linking your TikTok For Business and Ads Manager accounts, syncing your product catalog, and installing a TikTok pixel to enable paid and organic visibility features. For more information see, "About TikTok on Prestashop."

TikTok Shopping

The Video Shopping Ads feature is now in Beta for allowlisted accounts.

Video Ads Shopping

• With the Video Shopping Ads feature, you can add Product cards to your ads, allowing people on TikTok to browse products on your TikTok Shop and buy them on your website. To learn more, check out "Getting Started With Video Ads Shopping."

Business Center Features

The Billing Group feature is now available for select markets.

About Billing Group

• You can now create a single invoice for multiple ad accounts within one Business Center using Billing Group. For more information, see "About Business Center Billing Group." 

Ad Specifications

We have updated general and specific requirements and must-haves for creating Branded Mission campaigns.

Updated Branded Mission Specifications

• Starting 1/15/2022, the Branded Mission feature (currently in Beta) is going to be available in all major commercial markets. To learn more about this feature and its specifications, see "Branded Mission Ad Specs." 

January 17th

iOS 14

We have changed the number of ad groups supported by iOS 14 Dedicated Campaigns on TikTok Ads Manager.

Number of Ad Groups Supported by iOS 14 Dedicated Campaigns

• Starting 1/18/2022, each iOS 14 Dedicated Campaign will support 2 ad groups. To learn more about this update, check out the iOS 14 Guidance section on the Help Center.

Advertising Policies

We have updated our policies for Ad Creative & Landing Page and Industry Entry.

Ad Creative & Landing Page Policies

• We have adjusted the language and updated several sections of our Ad Creative and Landing Page policies, including sections 1.1 and 1.4 in Ad Format and Functionality, sections 2.6, 2.11, 2.12, and 2.14 in Prohibited Content, and sections 3.4, 3.6, and 3.7 in Restricted Content.

Industry Entry Policies

• We have updated the language in our Industry Entry Policies about Unacceptable Business Practices. To view the updated policy, go to Unacceptable Business Practices in Section 1 of TikTok Advertising Policies - Industry Entry. 

Payment Methods

We have expanded the supported payment methods supported in Latin America and South East Asia.

New Payment Methods Supported in Brazil, Indonesia, and Malaysia

• We added PIX as a payment method in Brazil. ShopeePay was added as a payment method in Indonesia. And advertisers in Malaysia can now use FPX / Touch 'n Go / Boost. For more information see "Supported Payments in Latin America" and "Supported Payment Methods in South East Asia."

Help Center Content Updates

We have updated our Help Center with new articles showing how to create ads using Interactive Add-ons on TikTok Ads Manager.

New Interactive Add-ons Content

• We have added 3 new articles on the TikTok For Business Help Center showing how to create ads with the following Interactive Add-ons: Gift Code Sticker, Voting Sticker, and Countdown Sticker. 

January 10, 2022

Creative Solutions for TikTok Partners

We've launched a new platform to help our Creative Partners track the performance of their assets.

TikTok Smart Tag

• TikTok Smart Tag is a platform that lets partners and vendors participating in TikTok creative programs automatically tag their assets and track assets' performance. For more information, see "Getting Started With TikTok Smart Tag." 

Reach & Frequency

We've added some new features to help you manage your Reach & Frequency campaigns on TikTok Ads Manager.

Reach & Frequency Campaign Statuses

• We've added a series of campaigns statuses that you can use to monitor your Reach & Frequency campaigns from the Campaign tab on TikTok Ads Manager. For more information, see "Manage Reach & Frequency Campaigns." 

TikTok Pixel

We have added guidance on how the TikTok Pixel uses cookies to track web events and updated the events that our 3rd party e-commerce partners support.

TikTok Pixel and Cookies

• The TikTok Pixel will begin using first- and third-party cookies on Feb 28, 2022, and any new pixels created after this date will have cookies turned on as the default setting. For more information on how you can use this new feature to improve and supplement the matching of visitors on your website with people on TikTok, see "Using Cookies with TikTok Pixel." And for more information on how you will need to obtain consent to use TikTok Cookies, see "TikTok Cookie Consent Guide."

TikTok Pixel for Shopify

• We have made a minor update to the events you can track using the TikTok Pixel on Shopify. For more information, see "About TikTok Pixel for Shopify."

Advertising Policy

We have added some supplemental materials to help advertisers understand relevant ad policies for the Japanese market.

Ad Policy Handbook for Japan

• In the Policy Handbook for Japan, we've created an introductory guide with examples that covers relevant policies for advertisers who want to target their ads in Japan. To access this handbook, see "Ad Policy Handbook: Japan (JP)."

January 3, 2022

New Interactive Add-on Products for TikTok Ads

We've added three new Interactive Add-on Products to TikTok Ads Manager. These add-ons can help you deliver key messaging memorably and surprise your audience with an unexpected moment.

Countdown Sticker

• You can now add a Countdown Sticker to your TikTok ads. This Interactive Add-on lets you add a countdown timer to display the time left on a promotion, sale, or event, etc. For more information, see "TikTok Interactive Add-on: Countdown Sticker."

Gift Code Sticker

• A Gift Code Sticker is an Interactive Add-on Product that lets you include a card that features a unique code that people can redeem for exclusive discounts, offers, and rewards. This interactive add-on product is an excellent way to reward your audience for interacting with your business. For more information, see "TikTok Interactive Add-on: Gift Code Sticker."

Voting Stickers

• With the Voting Sticker, you can add a voting topic and two poll options to your ad. Your audience can then tap which option they support. A Voting Sticker is an excellent method to gain audience insights, understand their pain points and preferences, and drive more engagement with your ads. For more information, see "TikTok Interactive Add-on: Voting Stickers."