About TikTok Pixel for Shopify

Last updated: August 2024

TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok. It can help you find new customers, optimize your campaigns and measure ad performance. Learn more about the TikTok Pixel.


With TikTok on Shopify, you can install TikTok Pixel with just a few clicks with no changes to website code required.

Benefits

  • Easy implementation: With the click of a button, use TikTok Pixel to enhance ad performance and gain cutting-edge insights into your advertising.

  • Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.

  • Follow streamlined steps to create and install your TikTok Pixel.

  • Standardized event rules specific to your ecommerce platform's unique user journey.

  • Choose the exact events you want to track via the channel Analytics page.


Features

  • Advanced Matching: Turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert.

  • Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.

  • Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).


Advanced Matching

Advanced Matching is an optional feature available via the TikTok Pixel that enables advertisers to send privacy-safe hashed customer information including email addresses and phone numbers to better match TikTok ads with website conversions, and enrich audiences for retargeting. Learn more about Advanced Matching.


You can choose how customer data and browsing behavior is measured in your online store through TikTok business products. With Advanced Matching, you agree to share customer data with TikTok, which could include email, phone number, name, and location. Advanced Matching can increase your retargeting audience, drive better conversion attribution and improve your campaign performance.


As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.


Learn more about the TikTok Partner Privacy Policy and TikTok Business Products (Data) Terms.


Learn how to set up TikTok on Shopify.


Learn about supported events for TikTok Pixel for Shopify.