How to use Keyword Insights

Last updated: February 2025

Keyword Insights is a tool that highlights top keywords and phrases from TikTok ads. You can filter by region, industry, and more to save time and resources when brainstorming your next TikTok ad.


When you use keyword insights, you'll be able to:

  • Find inspiration for developing your ad script and copy.

  • Discover ways to articulate your business's value proposition.

  • Learn which keywords and phrases are popular and top-converting in your category.

Note: Keyword Insights is only available on the Desktop version of Creative Center. The data is collected from TikTok ads and does not include organic only posts.

How to use Keyword Insights

To use keyword insights:

  1. Log in to Creative Center.

  2. Click Inspiration.

  3. Select Keyword Insights.

  4. Use the search bar or filter for keywords.

  5. Toggle the data visualization for either a table view and a visual wordcloud.

  6. In the table view, sort keyword ranking by clicking the arrows next to any metric.

  7. Click Details next to any keyword.