Keyword Insights

Keyword Insights is an insights tool in Creative Center that highlights top keywords and phrases from TikTok ads to inspire users with ad copy and creative messaging ideas. Filter by Region, Industry, and more to discover top-performing and commonly-used keywords, notice how those keywords were used in the context of ad copy, and view real ads that used those top keywords.

Keyword Insights walkthrough

  1. Go to the Creative Center, click Inspiration, and click Keyword Insights.

  2. Log in to Creative Center by clicking the Log in button at the top right-hand corner of the page. If you are not logged in, you'll see limited results under Keyword Insights.

  3. Filter your search by Region, Industry, Objective, Keyword Type, and Time frame. Any selections will be saved when you log in again.

  4. Toggle the data visualization for either a table view and a visual wordcloud.

  5. In the table view, sort Keyword ranking by clicking the arrows next to any metric.

  6. Click Details next to any keyword to learn more about its use in ad copy and to see examples of ads where the keyword appeared.

  7. On the "Details" page, see the selected keyword in the context of a phrase, or see how it was used within ads. Also watch Related videos, if available, to see the keywords used in action.

  8. Scroll down to see Related Keywords and Related Hashtags to see popular keywords and hashtags that were also used in ads containing the selected keyword.


What are "Keywords"?

Keywords and phrases are sourced from TikTok ads' voice-over audio, text overlay on the ad, and caption text on the ad. Then, the keywords are organized so that users can learn from commonly-used and top-performing keywords to inform ad copy development.

How do I interpret the metrics shown?

All metrics are approximate and not exact performance numbers. We apply algorithms to keep accurate keyword ranking order while protecting business-sensitive data. Metrics should not be used for benchmarking purposes and cannot infer projected ad performance.

Where do the Related videos come from?

Related videos are authorized creatives that also appear within Top Ads. To learn more about this process, see Asset Authorization for Top Ads.