About video sources for Shop Ads
Last updated: February 2025
Video Shopping Ads allow you to make your TikTok in-feed video ads shoppable. When people on TikTok see your Video Shopping Ad, they can browse and buy products on your TikTok Shop.
The following video sources can be used for Shop Ads:
Existing TikTok posts: These are videos which have already been posted on an authorized TikTok account.
Affiliate posts: These videos posted by TikTok Shop affiliates have your product links. The affiliates need to provide authorization to use their creative in advertising. Note: This feature is under limited testing.
Other videos: You can upload video files, use videos from the library, or create videos directly inside TikTok Ads manager.
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