These are data-backed ads insights to help you understand which elements in a creative make the difference (i.e. video style, visual elements, components). Consider these tips when building your next TikTok ad or when optimizing existing creatives.
Creative Patterns helps you understand which elements or attributes in a creative are driving performance. Browse through a variety of patterns across video styles, selling points, visual elements, and components, and sort by the metrics you care most about to find patterns to consider in your next TikTok ad.
Best Practices are core creative insights for developing effective TikTok ads. These best practices are based on research and are the fundamentals for making TikTok-ready ad creatives.
How to use Creative Insights
Before you begin
Note that the "Creative Patterns" tab is available on Desktop only. The "Best Practices" tab is available on all devices.
When to use Creative Insights
See which creative patterns, elements and visuals are popular and top-performing for your industry.
Discover new creative patterns that you can test and learn in your next TikTok creative
Find creative insights proven by research and data.
Learn which creative must-haves to keep in mind before production.
Steps to use Creative Insights
Go to Creative Center and log in by clicking the Log in button at the top right-hand corner of the page. If you are not logged in, you will see limited results.
Click Inspiration and select Creative Insights.
[Desktop only] Toggle Creative Patterns at the top to dive into vertical-based pattern insights.
[Desktop only] Filter by Industry & Sub-Industry and Time frame.
[Desktop only] Sort Creative Pattern ranking by clicking the arrows next to any metric.
[Desktop only] Click Related videos next to any pattern to watch videos where the pattern was featured.
Toggle Best Practices at the top to dive into the core TikTok ad creative fundamentals.
Browse the insight cards and find their research source by clicking or hovering over each card.
FAQs
Why can't I find my vertical on Creative Patterns?
Creative Patterns has limited verticals until we build out patterns for additional verticals. Stay tuned for updates.
How are Creative Patterns identified?
TikTok labels each creative according to predefined pattern definitions leveraging machine learning capabilities.
How do I interpret the metrics shown on Creative Patterns?
All metrics are approximate and not exact performance numbers. TikTok applies algorithms to keep accurate ranking order while protecting business-sensitive data. Metrics should not be used for benchmarking purposes and cannot infer projected ad performance.
Is the Creative Insights data derived from both organic and paid posts?
Creative Insights' data is derived from paid (TikTok ads) posts and does not include organic-only posts.