Pixel FAQs
Last updated, May 2024

Have you tried to create a pixel or create an event, but still find yourself stumped? No worries! Working with pixels can get a bit complex. To help you along the process, we've gathered some of the more frequently asked questions marketers have when using pixels on TikTok Ads Manager. 


Where can I view my pixel's data?

To view you pixel's data, you will need to go to Assets, click Event, and click Website Pixel and then select the pixel you want to review.

From the Overview tab, you can see all of the data generated by your pixel, including Total Events and Attributed Events. To see get a more in-depth breakdown of the events people triggered on your website that can be attributed to your TikTok ads, click the Attributed Events tab.

Watch the video below to see how you can access and interpret your pixel's data.

Can I edit the pixel name?

Yes, you can edit the name for all pixels that contain the Suggested tag.

Can I delete pixels?

Yes, you can delete a pixel from Event Manager, if it is not used by any ad groups.

How do I reinstall a pixel I have already created?

  1. ​Click on the pixel name to enter the Event details page.

  2. ​Click on Install Pixel Code right above the event table to install manually or use Google Tag Manager (GTM).

Can I have multiple pixels on my website?

Yes, however it may slow down the page speed. We recommend only using one pixel per website.

Can I delete the Pixel?

Once a Pixel has been active in running a campaign, it cannot be deleted from the TikTok Ads Manager, however, a client can remove it from their website.

How do I calculate ROAS with the Pixel?

ROAS tracking requires a technical resource to implement by appending revenue parameters to conversion events.


Is the Event Value required when creating events?

The event value is optional. If you are unsure what to enter, you can leave it empty. Currently, this will make no difference to ad performance and data.

How do I add more events to an already created pixel?

  1. ​Click on the pixel name to enter the pixel details page.

  2. ​Click + Add Events.

  3. ​The pixel installation prompt will display, skip to Step 3 to check if the pixel is installed correctly.

  4. ​Click Track URL Events or Track Click Events to create Events.

How do I edit events to an already created pixel?

  1. ​Click on the pixel name to enter the pixel details page.

  2. ​Hover over the event you'd like to edit and click Edit.

How do I delete events that I have already created?

  1. ​Click on the pixel name to enter the Event page.

  2. ​Find the event you want to delete.

  3. ​Click Delete.

Note: You cannot delete any events which have already been connected to an ad group, even if the ad group has been deleted.

How can I go back to create my first event after creating a pixel?

  1. ​Click on the pixel name to enter the pixel details page.

  2. ​Click Complete Pixel Setup.

  3. ​The pixel installation prompt will display, follow the steps to install the pixel code.

  4. ​Check if the pixel was installed correctly by inputting the URL.

  5. ​Click Track URL Events or Track Click Events to create Events.

Do I need to sync my website or can I just enter the URL keyword or CSS selector code when creating events?

Syncing your website is required when creating Click Events. This helps you visualize the event as its happening and mitigates any mistakes inputting CSS selector code. You may edit the CSS selector code once the web element is added. However, with URL events, syncing your website is not required.

Can my URL Event (or Click Event) track multiple URL keywords (or web elements)?

Yes, URL keywords and web elements are based on an "OR" statement and aren't limited. For example, when Keyword 1 OR Keyword 2 is satisfied, the event will be triggered.


How can Pixel Diagnostics be used alongside Pixel Helper?

Pixel Diagnostics is a troubleshooting tool that can be accessed directly in TikTok Ads Manager. Advertisers who want to quickly verify whether a pixel is active or would like to test event rules in a mobile environment that mimics the TikTok user experience should use Pixel Diagnostics. Alternatively, Pixel Helper is a Chrome extension that helps advertisers verify and troubleshoot pixel implementation directly via a desktop browser.

How long does it take before the status of an event displays 'No recent activity?'

After 7 days of no observed activity, the status of an event will switch to 'No recent activity.'

What happens after I’ve resolved an issue detected under the Diagnostics tab?

After you implement the suggested fix, dismiss the issue in the Diagnostics tab. If the issue resurfaces in 24 hours, then the issue wasn’t properly corrected and we recommend you follow the suggested solution provided in the error message.

How can I see previous changes made to my pixel or events?

Your pixel has a change log that records any previous changes made to the pixel or its events. The change log helps with troubleshooting by pinpointing exactly what tweaks were made, when they were made, and by whom. You can find your pixel's change log in a tab located in the pixel details page within Events Manager.

How can I see changes made to my pixel code or event codes?

Only changes made to the pixel settings will display in the change log but changes made to your website code will not be reflected.

Pixel Helper

Where can I download TikTok Pixel Helper?

Google Tag Manager

Can I use Google Tag Manager (GTM) to set up Pixel?

Yes, refer to Get Started with Pixel via Partner Integration for instructions.


If I use Shopify to set up my website, how can I add my pixel code to the page?

Refer to How to Add Your TikTok Ads Pixel to Shopify.

How can I define a "Checkout" event and test it with Pixel Helper?

  • ​When placing the TikTok pixel code in your Shopify website, you need to paste the code in two sections: the theme liquid and the "additional scripts" in the Checkout settings.

  • ​Pasting the pixel code in the theme liquid will cover the home page, product page, and the cart page.

  • ​While pasting the pixel code in the checkout settings only covers the last step of the checkout process, the "thank_you" page.

  • ​The previous steps and pages prior to checkout, where a user will fill in the contact, shipping, and payment information do not need the TikTok Pixel code placed.

  • ​Because you are unable to track the entire checkout process, apart from the "thankyou" page, we recommend that you track the checkout button click on the cart page.

Note: The TikTok Pixel Helper cannot track the checkout button click because this action will lead to a new page. However, you can still check if this event works using the Ads Preview Test on the define tracking rules page.

Custom Audiences

Can I use website traffic to create an audience?

Yes, you can create an audience using attributed events. If you have Advanced Matching enabled, we support Website Traffic Audience building based on all matched events, including attributed and non-attributed events.