How to Set Up TikTok Shopping Ads in Seller Center

Before getting started: The Shopping Ads setup feature in TikTok Seller Center is currently in testing and available to allow listed accounts only.

About TikTok Shopping Ads Setup in Seller Center

If you don't have a TikTok Seller Center shop yet, see How to Set Up TikTok Shopping Direct Integration using TikTok Seller Center to get started.

Follow the steps below to set up TikTok Shopping Ads in TikTok Seller Center. The Seller Center Ads setup allows you to easily connect your Business Center, TikTok Ads Manager account, and TikTok Account with your shop.

For a brief overview of how to enable ads on TikTok Seller Center, watch the video below.

1.​ Connect your Business Center

Go to your TikTok Seller Center, click Ads, and begin the setup.

Then, click Connect to select a Business Center you want to connect to.

Or, click Create account to create a new one.

2.​ Connect your Ads Manager Account

Connect Ad accounts that belong to the Business Center.

Or, click Create account to create one.

3.​ Connect your Shop and TikTok Account

  1. ​Click Add account to select a TikTok profile that you will use for publishing your ads.

  2. ​Click Complete setup.

4.​ Create and publish your ads.

Navigate to Ads > Overview > Create Campaign to go to TikTok Ads Manager.

Once redirected to TikTok Ads Manager, select Shop Purchases or Product Sales as your campaign objective, select TikTok Shop for the ad group, then create and publish your ads.

See Getting Started with LIVE Shopping Ads and Getting Started with Video Shopping Ads for more information.