Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App promotion
App promotion objective
App Event Optimization
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- About App Event Optimization
- Best practices for App Event Optimization
- Available bid strategies for App Event Optimization
- About Event Count for App Event Optimization
- How to set up an App Event Optimization campaign
- About differences between App Retargeting and AEO/VBO
- List of requirements for App event optimization
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App VBO
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- About Value-based Optimization for app
- How to promote an app using Value-based Optimization
- Tips for Value-based Optimization for app
- Available bidding strategies for Value-based Optimization for app
- About the Target ROAS bidding strategy for app VBO
- How to set up Mobile Measurement Partners ad revenue for Value-based Optimization for app
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iOS 14.5+ Guidance
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- About account management for iOS 14.5+
- About Bidding & Optimization Considerations for iOS 14+
- About iOS 14.5+ dedicated campaign limits
- About iOS 14 or higher Dedicated Campaign Quota Updates
- About iOS 14.5+ dedicated ad group statuses
- How to check iOS 14 dedicated campaign availability
- How to create an iOS 14.5+ dedicated campaign
- About editing an iOS 14.5+ dedicated campaign
- How to copy an ad group from an iOS 14.5+ dedicated campaign
- How to copy an ad from an iOS 14.5+ dedicated campaign
- About deleting an iOS 14.5+ dedicated campaign
- Best practices for account management for iOS 14.5+
- About Campaign objectives for iOS 14.5+
- Best practices for campaign objectives for iOS 14.5+
- Performance and Reporting Considerations for iOS 14 or Later Dedicated Campaigns
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App Profile Page
App retargeting
- Ad objectives /
- App promotion /
- iOS 14.5+ Guidance /
How to create an iOS 14.5+ dedicated campaign
Creating a dedicated campaign is nearly identical to creating a regular campaign. You will select an objective, build an ad group, and create your ads. However, there are some fields that must be entered at the ad group level and some features that are entirely unsupported by dedicated campaigns.
Note: You will only be able to target up to iOS 14.4 if you do not create a dedicated campaign.
Before you begin
There are two main considerations that must be implemented at the campaign level to create a dedicated campaign.
The two supported Advertising objectives for dedicated campaigns include, App promotion with the App install option or Product sales with the Catalog option.
Split tests is not available for dedicated campaigns unless you are beta-testing the feature. Split test is available for up to 2 iOS 14.5+ dedicated campaigns and count towards the 15 campaign quota.
Note: You can only turn on dedicated campaigns for iOS apps if your mobile measurement partner supports using SKAdNetwork and the app is verified.
How to create a dedicated campaign
How to create a dedicated campaign:
Login to TikTok Ads Manager.
Click the Campaign tab.
Click Create.
Select App promotion, App install or Product sales, Catalog as the advertising objective.
Click the toggle to turn on the iOS 14.5+ dedicated campaign.
Select an iOS app from the list.
Watch the video for a visual step by step on how to create a dedicated campaign.
Note: The Traffic objective fully supports delivery to iOS 14.5+ devices and does not require a dedicated campaign, even when the Promotion Type is set to an iOS app. But you will receive incomplete conversion event data for iOS 14 traffic.