About App Profile Pages
An App Profile Page is a fast-loading instant page experience that helps improve the delivery performance of iOS 14 Dedicated Campaigns by acting as a bridge between TikTok and the App Store.
App Profile Pages are available for the following settings and campaign types:
Advertising objective | App Promotion |
Campaign type | iOS 14 Dedicated Campaign |
Split test | Supported, but an App Profile Page can't be the testing variable |
App OS | iOS |
Placement | Available placement depends on the product status: TikTok only OR Pangle only OR Auto-placement if optimizing Merchant Acquisition and Incubation; TikTok only if optimizing App Event Optimization (Ads system will launch regular Dedicated Campaign without App Profile Page on Pangle if selecting auto-placement). |
Bidding strategy | TikTok App Install: Lowest Cost, Cost Cap. In-app event: Lowest Cost. Pangle App Install: Lowest Cost. |
Optimization goals | Install, In-app event (App Event Optimization) |
How App Profile Pages work:
When someone taps the Call To Action (CTA) button on an App Install ad, it activates the App Profile Page.
Information about the app is automatically gathered from the App Store, like name, description, images, ranking, etc., along with a Visit App Store CTA button.
When someone taps the Visit App Store CTA button on the App Profile Page, the App Store appears, where they can download the app.
TikTok's delivery model will collect high-intent onsite signals from the App Profile Page, such as clicking the download button, and use them to optimize ad delivery, performance, and conversions. App Profile Pages allow for a high degree of flexibility by letting you select which elements from the App Store you want to display and giving you the ability to customize certain components.
Learn how to create an App Profile Page.