About Automotive Ads

With Automotive Ads, you can match your models, offers, or inventory with users based on their in-market activity and preferences, helping you get the right listings and information in front of the right audience at the right time. Automotive Ads can promote VINs (typically for dealers and marketplaces) or models, trims, and/or offers (typically for OEMs).

Key benefits of Automotive Ads:

• Deliver personalized VIN or model recommendations to users based on catalog interactions and intent signals.

• Reduce creative production needed by dynamically showcasing multiple VIN or models in one creative.

• Drive users to the most relevant experience by enabling multi-link CTA and sort/filter pages.

Key features of Automotive Ads

Automotive Ads support two creative formats:

• Video + Product Card: Lean into TikTok’s Creative Best Practices while keeping the inventory experience hyper-relevant.

• Multi-link Carousel Card: Launch with minimal lift, pulling images straight from your catalog. Each image is mapped to its own unique URL destination.

Users will also be able to browse your full catalog of inventory in the TikTok app from our Vehicle Inventory Page, or via a website link of your choosing.

To get started, refer to How to set up an Automotive Ads campaign.