How to Add Users and Assign Roles | TikTok Business Center

Add Users to TikTok Business Center

Business Center lets you manage the people who will help run your TikTok Ads. When you invite someone to your Business Center, you will need to assign them a role and then give them permission to manage your Business Center's assets, like ad accounts.

In this article, we'll cover how to assign someone a role in your Business Center, and give them permission to manage specific assets.

Business Center Level Roles

Roles specific to Business Center ensure that members can access Business Center and use its features that correspond with the work they do in your organization. On Business Center, roles are separated between basic and advanced permissions.

Basic roles within Business Center include Admin and Standard. Every member of your Business Center needs to be assigned one of these roles. Admins can manage the Business Center's members and assets, while Standard members can only work on the ad accounts they've been assigned to.

Then, there are the advanced roles, including Finance Analyst and Finance Manager. This optional level of permission exists on top of the basic roles and will give the members of your Business Center the ability to view and/or manage the finances of your Business Center and the ad accounts it manages. You will need to assign the members of your Business Center an advanced role, including your Business Center Admins, if you want them to be able to view or manage finances.

Basic Roles

See the table below for a full breakdown of Admin vs Standard roles.

Functionality	Action	Admin	Standard
Member	Add	Yes	No
	Remove	Yes	No
Partner	Invite	Yes	No
	Remove	Yes	No
Asset - Ad Account	Create	Yes	No
	Request Access	Yes	No
	Transfer on BC Interface	Yes	No
	Assign Member	Yes	No
	Manage Assets	Yes, only assigned ones	Yes, only assigned ones
Asset - Pixel	Transfer from ad account to BC	Yes	No
	Link with ad account	Yes	No
	Assign member	Yes	No
	Share with partner	Yes	No
	Manage assets	Yes, only assigned ones	Yes, only assigned ones
Asset - Catalog	Create/Remove catalogs	Yes	No
	Manage catalogs	Yes, only assigned ones	Yes, only assigned ones
	Assign member	Yes	No
	Share with partner	Yes	No
Asset - Shop (GA in selected countries)	Create TT Shop from BC	Yes	No
	Claim TT Shop in BC	Yes	No
	Assign member	Yes	No
	Share with partner	Yes	No
	Manage assets	Yes, only assigned ones	Yes, only assigned ones
Asset - Audience	Share across advs (in TTAM)	Yes	No
	Check Audience sharing history	Yes	No
Asset - Lead(for agency adv)	Transfer from agency ad account to BC	Yes	No
	Assign member	Yes	No
	Share with partner	Yes	No
	Be assigned	Yes	Yes
	Manage assets	Yes, only assigned ones	Yes, only assigned ones
Asset - Asset Group	Create	Yes	No
	Assign member	Yes	No
	Be assigned	Yes	Yes
	Manage assets	Yes, only assigned ones	Yes, only assigned ones
Asset - TikTok Account	Assign member	Yes	No
	Request TikTok account access	Yes	No
	Be assigned	Yes	Yes
	Manage assets	Yes, only assigned ones	Yes, only assigned ones
Payment (Manual Pay/Autopay/Monthly Invoice)	Manage payment methods	Yes, with Finance Manager role	Yes, with Finance Manager role
	Balance/Credit line allocation	Yes, with Finance Manager role	Yes, with Finance Manager role
	Check BC/ad account history	Yes, with Finance Manager/Analyst role	Yes, with Finance Manager/Analyst role
	Create/edit billing groups	Yes, with Finance Manager role	Yes, with Finance Manager role
Billing	View and download invoice	Yes, with Finance Manager/Analyst role	Yes, with Finance Manager/Analyst role
	Download transaction report	Yes, with Finance Manager/Analyst role	Yes, with Finance Manager/Analyst role
	Pay for the invoice	Yes, with Finance Manager role	Yes, with Finance Manager role
Business Verification	Manage BC verification	Yes	No
2-step verification	Turn on/off	Yes	No
Reporting	View data	Yes	Yes
	Filter data across different accounts	Yes	Yes

Advanced Roles

Finance Analyst: Members can view, export, and download payment transaction records for all ad accounts owned or created by the Business Center.
Finance Manager: Members will have all the permissions as the Finance Analyst, and have the ability to a series of editing permissions, which they can use to make payments, top up ad accounts, and modify contact information for billing and invoicing, for all of the ad accounts owned or created by the Business Center.

See the table below for a full breakdown of Finance Analyst vs Finance Manager roles.

Module	Supported Business Center Actions	Finance Analyst	Finance Manager
Payment - Transaction log	Show transaction history and add/decrease balance at the Business Center level.	Can only view and download.	Can view and manage Business Center's account balance.
	Show transaction records and add/decrease balance at the ad account.	Can only view and download.	Can view and manage ad account level balances.
	Prepay or autopay invoices.	Can only view and download.	Can view and download.
	Apply for Credit Line (Only for self-serve accounts).	-	Can apply for Credit Line.
Payment - Billing Group	Billing Group management.	Can only view and download.	Can view, edit, and create billing groups.
Billing - Invoice	Invoice management.	Can only view and download.	Can view, edit, and pay invoices.
Rebate	View and confirm rebates.	Can only view and download.	Can view and confirm rebates.

Assign Business Center Level Roles

You can have up to 4,000 members in one Business Center: up to 20 Admin roles and 3,980 Standard roles. To invite a member to Business Center and assign a role:

Under the Members tab, click Invite Member.
Enter the email address to send an invitation.
Select the type of Access Settings: Admin or Standard.
To assign an advanced role, click Advanced Permissions and select Finance Manager or Financial Analyst. This is not a required step, but these permissions are needed to view or manage finances on Business Center.
Click Next and select the assets and permissions you'd like to assign to this member, then click Confirm.

Note: Click Skip, if you want to assign assets and permissions to this member later. If the member didn't receive your invitation, click Resend and generate a link instead.

Asset Level Permissions

Let's take this ad account as an example.

Note: Users need to be assigned to the Admin or Operator role to manage a campaign in TikTok Ads Manager.

Actions/Ad Account Level Permissions	Admin	Operator	Analyst
View ads and performance	Yes	Yes	Yes
Access reports	Yes	Yes	Yes
Create and edit ads	Yes	Yes	No
Manage Audiences	Yes	Yes	No
Manage finance	Yes	No	No
Manage ad account settings	Yes	No	No

Admin members can grant members access to one or more assets, by completing the following steps:

Under the Members tab, select the member to grant asset access to.
Click Assign Assets, and select the assets you'd like this member to have access to, then select an Asset-Specific role from Admin, Operator, and Analyst.
Click Assign to complete this step.

Refer to About Assets and Asset Level Permissions to know more about assets.

Content