Publicitatea pe TikTok
Conturi TikTok
Gestionarea conturilor cu Business Center
Platformele partenere de comerț electronic TikTok
Crearea unei campanii
Crearea unui grup de reclame
Crearea unei reclame
Gestionarea reclamelor
Crearea reclamelor în alte instrumente TikTok
Obiective de luat în considerare
Promovarea aplicațiilor
Generarea de clienți potențiali
Vânzări de produse
- Obiectiv de vânzare a produselor
- Configurarea cataloagelor
- Reclame cu cumpărături video (pentru catalog)
- Reclame TikTok Shop
- Reclame cu cumpărături video (pentru TikTok Shop)
- Reclame cu cumpărături LIVE
- Reclame cu cumpărături de produse
- Elemente de creație pentru afiliații magazinelor
- Store Promotion Ads
- Tokopedia Ads
- Conversii web
- VBO web
Videoclip în flux
Interacțiuni în flux
Plasarea în afara fluxului
Îmbunătățiri interactive
Soluții pentru reclame din domeniu
Optimizarea licitațiilor de reclame
Optimizarea materialelor publicitare
Parteneriate pentru materiale publicitare
Smart+ Campaigns
Măsurarea aplicațiilor
Conversii offline
Măsurarea web
Informații și raportare
Măsurarea reclamelor din magazin
Billing options
Cheltuieli
Promoții, credite și cupoane pentru reclame
Depanarea facturării
Politicile publicitare
Practicile și politicile de confidențialitate
Măsurarea aplicațiilor
Evenimente în aplicație
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
- View and Manage App Data in Events Manager
- How to Set Up App Attribution in TikTok Ads Manager
- Available in-app events metrics
- How to measure app activity for non-app promotion campaigns
- How to view in-app metrics in TikTok Ads Manager
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
- How to check if your app is on SAN integration
- How to migrate your app to SAN integration
- How to connect your new app to TikTok Ads Manager on MMP-SAN integration
- Best practices for TikTok's Self-Attributing Network
- About the attribution window on TikTok Ads Manager
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SKAN 4.0
Partener de măsurători mobile
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- About Mobile Measurement Partner Tracking
- About differences between TikTok and mobile measurement partner reporting
- About supported macros for Mobile Measurement Partners
- About reporting discrepancies between TikTok Ads Manager and MMPs
- TikTok For Business cost integration with MMPs
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- How to set up your mobile measurement partner for Video Shopping Ads
- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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SDK pentru evenimentele din aplicații
- Măsurarea /
- Măsurarea aplicațiilor /
- Self-Attribution Network (SAN) /
About Self-Attributing Network (SAN) integration with MMPs
Important note:
Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued.
If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration. Learn how to migrate your app to SAN integration today.
All new apps can only use SAN integration. Learn how to connect your new app to TikTok Ads Manager on SAN integration.
Benefits of Self-Attributing Network (SAN) Integration with MMPs
TikTok’s SAN integration provides enhanced conversion recognition and reporting within TikTok Ads Manager, without affecting your MMP’s final attribution logic.
Adjust the attribution lookback windows directly in TikTok Ads Manager to better understand conversion performance based on your selected timeframe. Learn about attribution lookback windows for your app campaigns.
In addition to Click-through and View-through attribution, SAN integration provides Engaged View-through attribution, which measures the conversions from users who watch your TikTok ads for more than six seconds.