About Deep Funnel Optimization

Last updated: January 2025

Deep Funnel Optimization for lead generation campaigns helps you optimize both your upper funnel events and deeper funnel events.

Benefits

  • Deep Funnel Optimization can help you increase the portion of qualified leads your ads generate while acquiring optimal cost-per-qualified-lead performance.

  • With Deep Funnel Optimization, you can select a secondary event alongside the primary optimization event, which can help improve campaign effectiveness.


Use cases

Deep Funnel Optimization is a good fit for advertisers who want to increase their lead volume and quality. This can potentially lead to more deep funnel conversions to achieve business goals.

Available settings

Objective

Lead generation

Campaign Budget Optimization

CBO is supported when using Deep Funnel Optimization.

OS

Android and iOS

Optimization events

8 upper funnel standard events

Deep funnel data connections

- Web

- Offline

- CRM (coming soon)

Deep funnel events

All standard events

Placement

TikTok

Markets

All markets with auction ads

Optimization goal

- Leads for Instant Form

- Conversion for website form

Bidding strategy

- Maximum delivery

- Target CPA


To get started, refer to How to set up Deep Funel Optimization.