How to choose a Special Ad category

Last updated: November 2024

Special Ad Categories are for advertisers offering housing, employment, or credit opportunities in the United States or Canada. You'll be able to choose your special ad categories when creating or editing an existing ad campaign in TikTok Ads Manager.


Note: This policy is designed to protect our users and will be enforced to help prevent the use of our platform in a discriminatory manner. Learn more about our Housing, Employment, and Credit Ad Policy.

How to choose your special ad category

To create a Special Ad Category:

  1. Log in to TikTok Ads Manager.

  2. Click Create or Open an existing campaign.

  3. Click Special Ad Categories.

  4. Choose your category.

Learn about the targeting limitations for Special Ad Categories.