Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
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- How to set up an ad campaign in TikTok Ads Manager
- How to choose the right objective in TikTok Ads Manager
- How to duplicate a campaign in TikTok Ads Manager
- About HTTPS Website Links for TikTok Ad Campaigns
- About Smart Performance Campaign
- Best Practices for Smart Performance Campaign
- How to fill the payer information per DSA
- How to troubleshoot low impressions
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Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in Tiktok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- How to create a campaign /
About HTTPS Website Links for TikTok Ad Campaigns
Hypertext Transfer Protocol Secure (HTTPS) links are used for secure communication to protect users' data integrity and confidentiality.
Benefits
We recommend using HTTPS website links for TikTok ad campaigns:
To provide a secure and private online experience. HTTPs protects user data by avoiding potential third-party corruption.
To maximize campaign exposure and generate better performance by having visible, compatible links. Google and Apple no longer support HTTP protocol. Using HTTPS links will increase the chances your website will be displayed, therefore impacting the ad performance.
Next steps
We recommend creating HTTPS website links for your TikTok ad campaigns to enhance user privacy protection and maximize campaign exposure.