About HTTPS Website Links for TikTok Ad Campaigns

Last updated: September 2024

Hypertext Transfer Protocol Secure (HTTPS) links are used for secure communication to protect users' data integrity and confidentiality.

Benefits

We recommend using HTTPS website links for TikTok ad campaigns:

  • To provide a secure and private online experience. HTTPs protects user data by avoiding potential third-party corruption.

  • To maximize campaign exposure and generate better performance by having visible, compatible links. Google and Apple no longer support HTTP protocol. Using HTTPS links will increase the chances your website will be displayed, therefore impacting the ad performance.


Next steps

We recommend creating HTTPS website links for your TikTok ad campaigns to enhance user privacy protection and maximize campaign exposure.