Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create a campaign
Ad campaign structure
How to create a campaign
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- How to set up an ad campaign in TikTok Ads Manager
- How to choose the right objective in TikTok Ads Manager
- How to duplicate a campaign in TikTok Ads Manager
- About HTTPS Website Links for TikTok Ad Campaigns
- About Smart Performance Campaign
- Best Practices for Smart Performance Campaign
- How to fill the payer information per DSA
- How to troubleshoot low impressions
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Budget and scheduling
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- About budgets for TikTok Ads
- About lifetime budgets
- About daily budgets
- About Dynamic Daily Budget
- How to schedule a budget change
- How to check ad scheduling in TikTok Ads Manager
- About campaign budget optimization
- How to set up Campaign Budget Optimization
- About Value-based Optimization for web
- How to set up a daily budget in Tiktok Ads Manager
- Best practices for budget
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Special ad categories
Split Testing
- Ad creation /
- Create a campaign /
- Special ad categories /
List of targeting restrictions for Special Ad Categories
Special Ad Categories are for advertisers offering housing, employment, or credit opportunities in the United States or Canada. You'll be able to choose your special ad categories when creating or editing an existing ad campaign in TikTok Ads Manager.
List of targeting restrictions for Special Ad Categories
The following targeting and audience interests that are limited or unavailable when choosing a Special Ad Category for your campaign.
Demographics | Age: 18+ only Gender: Not allowed Location: Zip code targeting not allowed |
Device | Device Price: Not allowed |
Audience | Lookalike audience: Not allowed Hashtag based audience for exclusion: Not allowed Premium audience for exclusion: Not allowed |
Interest & Behavior | Limited interest targeting Interest keywords: Not allowed Hashtag targeting: Not allowed |
Targeting Mode | Automatic Targeting: Not allowed |
Targeting Expansion | Targeting expansion: Not allowed |
Targeting Recommendation | Targeting recommendations will not appear |