Getting started with LIVE Shopping Ads

LIVE Shopping Ads help people on TikTok discover and watch your LIVE videos, and browse and buy your products during your livestream.

Note: The LIVE Shopping Ads feature is available to all TikTok Shops.

Before you begin

• You'll need to set up a TikTok Shop and connect it to your ad account.

• Connect one or more ad accounts to your shop in Seller Center. Learn how to set up TikTok Shop ads in seller center.

• Request access to one or multiple TikTok Shops in Business Center. Learn how to request TikTok Shop access from Business Center.

Note: To use LIVE Shopping Ads, you must already have TikTok Shop set up. Learn how to set up TikTok Shop using TikTok Seller Center.

How to create LIVE Shopping Ads

To create LIVE Shopping Ads:

1. Log in to TikTok Ads Manager.

2. Click Create ad. for your ad objective and choose TikTok Shop for your product source.

3. Select Sales for your ad objective and choose TikTok Shop for your product source.

4. Complete your campaign settings and click Continue.section, click LIVE Shopping Ads.

5. In the Shop Ads type section, click LIVE Shopping Ads.Identity. If your TikTok account is connected, you can use posts or LIVE videos from this account for your ads. If you don't have a connected account, you can request access from a Business Center or create a new account.

6. Choose your Identity. This is the TikTok account you'll use to go LIVE.promote a product showcase instead.

   • If you haven't connected to a TikTok account yet, you can request access from a Business Center or create a new account.

7. In the Audience targeting section, choose your audience size. Make sure your age selection is set to 18+. We recommend that you ensure the target audience size is Fairly Broad.Fairly Broad.

8. In the Budget & Schedule section, choose a start and end date and time for your Live Shopping Ads to match your LIVE session schedule.Budget & Schedule section, choose a start and end date and time for your Live Shopping Ads to match your LIVE session schedule.

   • Note: Your livestream must start within 48 hours of the planned start time. Learn more about scheduling LIVE Ads.

   Your livestream must start within 48 hours from the planned start time. Learn more about scheduling LIVE Ads.

9. In the Bidding & Optimization section, choose your optimization goal and target ROAS.Bidding & Optimization section, choose your optimization goals. You can choose the following goals depending on your ad group settings:

   • Click

   • Viewer Retention

   • Product Click in LIVE

   • Initiate Checkout

   • Purchase

   • Gross Revenue

10. Choose your attribution settings. Learn more about attribution windows for LIVE shopping ads.

    • Highest Gross Revenue / Maximum Delivery

    • Min ROAS / Cost cap

11. Choose the TikTok Shop you want to promote. If you don't want to specify a TikTok Shop, you can promote a product showcase instead.

    • Note: If you choose a 30-minute click (LIVE) attribution window, you can't specify a TikTok Shop.

12. Click Advanced settings to choose a bidding strategy for your campaign.Real-time LIVE to use your livestream, or click Single video to use one of your existing videos.

13. Click Continue.

14. In the Ad format section, choose the video you want to use for your ad.Submit.

15. Click Real-time LIVE to use your livestream, or click Single video to use one of your existing videos.

16. Complete the rest of your ad settings.

17. When you're finished, click Submit.

Your ad will appear in the TikTok feed, Shopping Center, and search. When someone clicks on your LIVE shopping ad, they will visit the video or livestream you selected. You can measure the performance of your LIVE Shopping Ad in the Campaigns tab in Ads Manager, or in the ads dashboard in Seller Center.