How to set up an App Event Optimization campaign
Before you begin
Learn about App Event Optimization.
Learn how to create an ad campaign in TikTok Ads Manager.
Learn about full-funnel marketing on TikTok.
How to set up an App Event Optimization campaign
How to set up an App Event Optimization (AEO) campaign:
Go to TikTok Ads Manager.
Click the Campaign tab.
Click Create to create an ad campaign.
Select Auction as the Buying type and App Promotion as the advertising objective.
Select App install as the App promotion type.
You can select App retargeting as the App promotion type to run an AEO retargeting campaign.
Input a suitable campaign name under Settings.
We suggest you include AEO in the title. S
Click Continue.
Input your Ad group name.
Select the appropriate buying type.
Choose your app from the drop-down list.
Choose your ad placement.
Automatic Placement will show your ad across multiple placements, such as TikTok and Pangle, where available.
Select Placement limits your ad to show on selected placement only. AEO is compatible with both.
Select your audience targeting mode under Targeting.
We suggest using Automatic Targeting to keep the audience broad. Select your target Location(s) and languages.
Select a Daily budget under Budget and Schedule.
Upper and mid-funnel events: Greater than or equal to 20 times historic CPA.
Lower-funnel events: Greater than or equal to 10 times historic CPA for lower-funnel events.
Schedule setting can be based on your preference and strategy.
Select your optimization goal under Bidding and Optimization by choosing an In-app event.
Choose the in-app event you wish to optimize toward.
Select your bid strategy under Bidding and Optimization:
Cost Cap: sets a bid and controls cost.
For Cost Cap bid amount, please refer to the historical event CPA.
Maximum Delivery: lets the system choose the bid and maximize the daily ad group budget.