Interactive Add-on: How to Create an Ad With a Voting Sticker

Last updated: August 2024

The Voting Sticker Interactive Add-on allows you to add a voting topic and two options to your video ad. This helps you increase user engagement and collect information.

A voting sticker will appear for the entire duration of an ad and can't be closed before the ad is finished playing. Once the voting sticker appears within the ad on TikTok, the viewers can click Option A or Option B to vote and see the latest voting results. You can adjust the size and position of your Sticker on TikTok Ads Manager. Note: People can only vote once.

The voting sticker feature supports Reach and Frequency, Auction Reach, Video Views, Community Interaction, Traffic, App Promotion, and Conversion advertising objectives

How to create an ad with a voting sticker

  1. Go to TikTok Ads Manager.

  2. Create a new campaign.

  3. Select your Buying Type and Advertising Objective.

  4. Set up your Ad Group.

  5. Continue to Ad Creation.

  6. Enable the Identity toggle to create a Spark Ad, or turn it off to create a Non-Spark Ad (regular in-feed ad).

  7. Select Single Video as the ad format.

  8. Add your video, ad text, link, and CTA to complete your ad creative.

  9. Under Interactive Add-ons, click Create.

  10. From the interactive add-on pop-up, select Sticker.

  11. Select Voting Sticker.

  12. Click Confirm.

Use the following steps to continue setting up the voting sticker. From the Voting Sticker Editor:

  1. Input your sticker title.

  2. Enter Option A and Option B text.

  3. Select sticker color, display angle, placement and size.

  4. Click Confirm to create your Voting Sticker.

  5. Click Submit from the Ad Creation page, when you are ready to publish your ad.