How to view split test results

Last updated: July 2024

A Split Test allows you to test two different versions of your ads to determine which one performs best and to improve future campaigns. You'll have the option of pausing an ad group within your split test manually or when the system picks a winning ad group for you.


Note: iOS14 dedicated campaigns may take up to 72 hours for the conversions to be posted back to TikTok Ads Manager. Learn about split test considerations for iOS 14.

How to view Split Test results

To view split test results:

  1. Log in to TikTok Ads Manager.

  2. Click on Campaign.

  3. Click on the ad group tab.

  4. Navigate to your ad groups with split tests.

  5. Hover over the name, click View Data. You can also add custom columns to view other metrics.

  6. Click Split Test.

When your split test has finished, the system will determine the winning test group based on the key metric that was initially selected. It'll show one of the following results:

  • Winning ad group found (90% confidence level).

  • No winning ad group found (90% confidence level).


Learn how to create a split test.