Specifications for TikTok Interactive add-on: Download Card

Last updated: July 2024

The Download Card is an Interactive add-on used in an in-feed video ad to showcase elements of the app you are promoting, such as rating, review count, and industry. The Download Card is a clickable element within the ad that will direct people to the app's download store. Learn more about the Interactive add-on: Download Card.

Specifications for designing a Download Card within the safe zone

Specifications for a Download Card Interactive add-on safe zone:

  • Each key element, such as text and logos, must be within the safe zone or they may be covered or cropped.

  • The safe zone size is determined by the ad dimension format such as vertical, horizontal or square, and the ad caption length. Additional format usage can also change the safe zone.

  • The longer a caption is, the smaller the safe zone will be. Download the corresponding safe zone files that match your file.

  • Use the preview tool to play and see the actual effect and verify that the elements appear as you intended.

Note: Standard Version Left to Right (LTR) refers to all regions except the Arabic region that uses the Right to Left (RTL) version. Safe Zones are indicated in green.

Standard Version LTR

Vertical

Standard+Vert

Square

Standard+Square

Horizontal

Horizontal

Arabic Version RTL

Vertical

Arab+Vert

Square

Arab+Square

Horizontal

Arab+Horizon

Learn more about TikTok Advertising Policies – Ad Creatives & Landing Page.