As Quick Effect moves into beta, we are launching a "semi-self-service" version on TikTok Ads Manager. This version enables advertisers to make demos and preview. This article guides advertisers to create Quick Effect.

Introduction

Quick Effect is a creative tool solution that is easy to use, fast, and convenient for advertisers to integrate their brand elements (product images, logos, etc.) into their Branded Mission campaign in order to encourage creators to produce video content that is more relevant to the campaign theme.

During alpha, we launched an MVP version that resides on a web page and TikTok internal teams will have access to this web page to execute on behalf of advertisers' creative choices selected from our given list.

During beta, we are launching a "semi-self-service" version that resides on TikTok Ads Manager. This version allows advertisers to make demos and preview and TikTok internal teams will review and launch the Quick Effect.

Availability

Countries

Beta:

• LATAM: BR, MX - New

• METAP: SA, AE, TR

• APAC: JP, KR, ID, TH, VN, MY, PH, AU - New

Alpha:

• NA and EU still remain in Alpha

Languages

Alpha: English

Beta: English, Spanish, French, German, Russian, Italian, Korean, Turkish, Thai, Vietnamese, Indonesian, Malaysian, Portuguese, Arabic

Ad Platforms & Formats

Alpha: Independent web page

Beta: TikTok Ads Manager

Note: This product can only be used as a creative tool for standalone Branded Mission and Branded Mission Hashtag Package campaigns

Features & benefits

During beta, advertisers have access to compose the creatives by themselves and to make mockups and previews. ADE then reviews & launches the final draft on behalf of advertisers. One more interaction type is added for beta and now there are 4 types:

• (Alpha launched) Hand Tracker: Product/brand image tracking hand.

• (Alpha launched) Head Tracker: Product/brand image tracking head, on the forehead.

• (Alpha Launched) Screen Sticker: Product/brand image placing on screen top left corner.

• (Beta launched) Green Screen: Product/brand image/video placing as the background on screen.

The templates can use either front-facing or back-facing camera. Image will show by default on hand, on forehead, or on screen once a user enters shoot mode. One trigger can be implemented to set off the image(s) when a user performs the trigger. Additionally, multiple images can also be uploaded instead of only 1 image. With more than 1 image uploaded, the randomization logic will be turned on automatically. Images will shuffle for 2 seconds and one image will show at the end randomly when randomization is turned on.

• Green Screen is not applicable to using randomization or triggers.

• Image/images need to be provided by advertisers and need to follow the required specs.

• Whether to use the randomization function is optional to decide by advertisers. If choosing this option, then advertisers also need to follow the specs required for randomization feature.

• Whether to enable the use of trigger is optional to decide by advertisers. If using the trigger, image(s) will start to show after user performs the asked trigger. Otherwise, it will not show the image(s). Only one trigger can be used once for users in each effect.

Quick Effect Beta helps advertisers in the following ways:

• Enables creators to include brand product or logo images easily in their Branded Mission videos

• It's easy to use, fast, and free

• It doesn't require expertise or resources in creative production (lower the production barrier for advertisers)

• Advertisers only need to provide image files that can help improve the number of Branded Mission qualified videos

• Quick Effect combines the benefits of Logo Sticker and Branded Effect because it is easy to set up and encourages users to produce videos with brand elements.

  • Boost more UGAs (User Generated Ads)compared to Branded Mission HTC without QE/BE

  • Increase the ad recall result of the campaign compared to Branded Mission HTC without QE/BE

  • Increase Branded Mission video qualified rate

How does Quick Effect work?

#1 Hand Tracker

This template emphasizes on the user interaction with product image in hand. When a creator plays this effect, the product image will appear in the creator's hand (first hand showing on the screen), and it will follow the creator's hand movement throughout filming.

• If a trigger is chosen, the product image will appear as long as the creator performs the gesture. Once the image(s) are triggered, they will stay. Available triggers to choose from:

  • No Trigger

  • Hand Open

  • OK

  • Victory

  • Thumb up

• If randomization is selected (turned on), up to 10 images can be uploaded for randomization, and an image will be randomly selected after shuffling for 2 seconds. *Note that selecting this means at least 1 additional image is required to be uploaded which makes the total image number at least 2 and at most 10.

#2 Head Tracker

This template emphasizes on the user interaction with product image on head. When a creator plays this effect, a product image will appear on the creator's head, and it will follow the creator's head's movement throughout filming.

• If a trigger is chosen, the product image will appear as long as the creator performs the gesture. Once the effect is triggered, if the creator stops performing the gesture, the image(s) will stay. Available triggers to choose from:

  • No Trigger

  • Mouth Open

• If randomization is selected (turned on), up to 10 images can be uploaded for randomization, and an image will be randomly selected after shuffling for 2 seconds. *Note that selecting this means at least 1 additional image is required to be uploaded which makes the total image number at least 2 and at most 10.

#3 Screen Sticker

This template emphasizes on the user interaction with product image on screen. When a creator plays this effect, a product image will appear on the upper left corner of the screen. It stays fixed on there and won't follow the creator when filming.

• If a trigger is chosen, the product image will appear as long as the creator performs the gesture. Once the effect is triggered, if the creator stops performing the gesture, the image(s) will stay. Available triggers to choose from:

  • No Trigger

  • Mouth Open

  • Hand Open

  • OK

  • Victory

  • Thumb up

• If randomization is selected (turned on), up to 10 images can be uploaded for randomization, and an image will be randomly selected after shuffling for 2 seconds. *Note that selecting this means at least 1 additional image is required to be uploaded which makes the total image number at least 2 and at most 10.

#4 Green Screen (Beta)

This template allows the advertiser to pre-upload a background image/video that showcases their brand. When a creator plays this effect, the background image/video shows by default from the beginning and stays throughout the whole time during creator filming session.

• Green Screen doesn't support selecting a trigger nor turning on randomization.

Limitation

• Mission videos (both User Generated Ads and User Generated Content) will not have a magic icon thus from Mission and Hashtag detail pages, there's no link to direct them to shoot the effect through an effect page.

• Preview is limited to China-based users

  • China-based users can only preview within TikTok Ads Manager, not in TikTok

Use Cases

Creative Fit for Advertisers that are looking for specific creative support:

1. Demonstrate the product virtually in creator videos

2. Show brand logo consistently throughout all creator videos

3. Showcase a series of product images together in one video

Product Comparison

Note: Availability - You can only choose one product to use for your Branded Mission campaign.

Ad Specs

Beta

1. Interaction Type - Hand movement

   
   
   

   • Item -

     • Thumbnail

       • Image format: JPEG/PNG

       • Recommended size: 720x720px (1:1 ratio), up to 3MB.

     • Image

       • Image format: JPEG/PNG

       • Recommended size: 720x720px (1:1 ratio), up to 3MB.

2. Interaction Type - Head movement

   
   
   

   • Item -

     • Thumbnail

       • Image format: JPEG/PNG

       • Recommended size: 720x720px (1:1 ratio), up to 3MB.

     • Image

       • Image format: JPEG/PNG

       • Recommended size: 720x720px (1:1 ratio), up to 3MB.

3. Interaction Type - Static image

   
   
   

   • Thumbnail

     • Image format: JPEG/PNG

     • Recommended size: 720x720px (1:1 ratio), up to 3MB

   • Image

     • Image format: JPEG/PNG

     • Recommended size: 720x720px (1:1 ratio), up to 3MB

4. Interaction Type - Green Screen

   
   
   

   • Item -

     • Thumbnail

       • Image format: JPEG/PNG

       • Recommended size: 720x720px (1:1 ratio), up to 3MB

     • Image

       • Image format: JPEG/PNG

       • Recommended size: up to 3MB

     • Video

       • Video format: MP4

       • Recommended size: up to 3MB

Alpha

Best Practices

• Upload PNG instead of JPEG to avoid unintentionally white edges around your logo/product.

• When randomization is turned ON, having multiple images under the same size provides better consistency when shuffle.

• Please avoid including many details or text for an ideal visual outcome.