About the info card ad format

Last updated: September 2024

The info card is a call-to-action where you can share more information about your products while keeping a native video experience on TikTok.

This format is available in Web Traffic, Web Conversion, and Product Sales (Video Shopping Ads for Catalog) objectives.

Note: This feature is currently available for testing to selected advertisers only.

Benefits of info card

Greater efficiency: Users can read the key information on the CTA before they click and land on the third-party website to understand the key points that you want to deliver. It shortens the conversion path for users and helps them make faster decisions.
Ergonomic design for one-handed use: With the increasing screen sizes of mobile devices, it's essential to design interfaces that accommodate one-handed use. By moving the CTA to a position that's three-eighths the height of the screen, the button more naturally aligns with where the thumb rests, making it easier and more comfortable for users to click.

Objective

Web Traffic & Web Conversion

Product Sales (Video Shopping Ads for Catalog)

Product Information

You can manually specify what info to display during ad creation.

This is dynamically retrieved from your product catalog. The product shown is based on Video Shopping Ads' product recommendation logic.

Ad Format Details

Image:

- Upload a new image or select an existing one from creative library

- Recommended image size 800 pixels x 800 pixels

Title:

- Up to 25 characters

Selling points:

- Provide up to 5 selling points

- Up to 25 characters for each selling point

Image size:

- We recommend uploading an info card that has the same dimensions as the product images in your Catalog to ensure consistency in your ad experience.

Title:

- At most 25 characters. Product titles that are longer than 25 characters will be truncated.