Solutions for Troubleshooting Auction Ad Delivery

When you run auction ads, there are many factors that can impact performance and delivery of your ads.

Key concepts

If your auction ads are underperforming during the Learning Phase:

• Our system excels at finding the audience most likely to convert, so give your ads a full 7 days to reach 50 conversions.

• Try increasing your bid or try switching to the lowest cost bid strategy.

• If you have recently made a significant change to your campaign, wait until the learning phase to make future edits.

If your ads are not competitive in the marketplace:

• Target a different audience.

• Raise your bid amount if you are using bid, or cost cap.

• Use the lowest cost bid strategy, or use cost or bid cap with suggested bid.

• Update your creative to test combinations of creative and ad text.

If you have multiple ad groups targeting the same audience:

• Consolidate active ad groups with similar targeting settings into one ad group.

If you are having trouble connecting with your audience:

• Create an Engagement Audience from a successful ad group and use it as a seed audience to create a Lookalike Audience.

• Adjust your bid or budget to be more competitive and try testing multiple ad creatives when targeting narrow audiences.